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SO WHAT? A lot has
been said about how infographics are helpful when it comes to content marketing. But do you know the difference between an effective infographic and an ineffective one?
WHY INFOGRAPHICS? and content with
images get nearly double the views of content without images. The human brain is able to consume visual content times faster than text... 60,000
WHY NOT JUST PHOTOS? Photos
can't translate statistical facts or explain a concept as quickly as an infographic. Fourth graders unable to say why Abraham Lincoln was an important person. 20% Source: http://nation.foxnews.com/american- history/2011/06/15/american-students-failing- history-cant-say-what-lincoln-did
THE BAD Infographics are more
than just pretty. They need to deliver the message of the data in a concise way. What are some of the worst "sins" when it comes to infographics?
THE GOOD Once you know
the story your infographic is telling, this story should be the focus of your art. Here are some excellent examples and tips to get your data across in an easy to understand way.
Cartesian graphs are better. Radial
charts may look cooler, but Cartesian graphs (Bar charts, Column charts) display multiple data sets much quicker and easier. Definition: A Cartesian graph is created by drawing a horizontal x-axis, and a vertical number y-axis.
Use motifs that relate to
your subject and its data. (In this case we talk about "traffic.") Keep your design consistent with your subject.
Keep in mind that the
associated article should not be redundant in terms of repeating the information presented in the infographic, but should instead serve as a supplement. Include a relevant article with your infographic.
A digital marketing leader since
1996, Didit provides full-service online advertising and marketing services with award-winning expertise and innovation. Our full-service approach applies multi-faceted skill sets, including SEO, PPC, CSEs, PLAs, Content Marketing, and Social Media strategies that create a holistic synergy of online marketing tools.