2. THEWORLD’S LEADINGTECHNOLOGY MEDIA,
EVENTS AND RESEARCH COMPANY
27.4MPAGEVIEWS
326KPRINTREADERSHIP
135.3MPAGEVIEWS
8MPRINT READERSHIP
86.9MPAGEVIEWS
3.2MPRINT READERSHIP
42MPAGEVIEWS
442KPRINT READERSHIP
NORTH AMERICA
LATIN AMERICA
MIDDLE EAST / AFRICA
ASIA / PACIFIC
264MPAGEVIEWS
5.7MPRINT READERSHIP
EUROPE
WWW.IDG.COM
3. 700EVENTS
460WEBSITES
179PUBLICATIONS
200MOBILEAPPS
WWW.IDG.COM
TABLEOFCONTENTS
IDG Global Solutions/IDG Knowledge Hub®
Asia/Pacific
Europe
North America
Latin America
Middle East/Africa
IDG Global Offices
37.
38.
40.
42.
44.
46.
48.
GLOBAL REACH
PAGE 36
ABOUT 2.
4.
About International Data Group, Inc. (IDG™)
DATA
PAGE 22
24.
26.
International Data Corporation (IDC®)
IDGTechNetwork
CIO®
NetworkWorld®
ChannelWorld®
Computerworld®
Techworld®/InfoWorld®/ITWorld®/TecChannel®
TechHive®
PCWorld®
Macworld®
GamePro®/GameStar®
Events
8.
10.
11.
12.
14.
15.
16.
18.
19.
20.
MEDIA
PAGE 6
IDG Strategic Marketing Services®
Custom Content
Demand Generation: IDG Connect®/IDG Sonar™/IDG Direct
Video: IDG.TV
Social/Mobile: IDG Amplify®/Mobile@IDG
29.
30.
32.
34.
35.
SERVICES
PAGE 28
Audience
4. ABOUT
Since its founding, IDG’s
mission has been to provide
information on information
technology to a global audience.
Today, IDG products and services
reach 280 million technology
buyers in 97 countries. We excel
at delivering local and global
marketing programs that are fully
converged, targeted and delivered
at scale across all relevant media,
research and marketing platforms.
IDG Communications, a subsidiary
of IDG, is the largest global
technology media, data and
services company delivering
personalized and contextual-
based experiences for the most
powerful technology buyers. One
of the largest demand-generation
companies in the media industry,
IDG Communications works
with approximately 2,700 direct
advertisers and more than 7,000
programmatic buyers. IDG also
operates a global network and
advertising exchange with 130
3IDG OVERVIEW2 ABOUT IDG
million unique visitors worldwide.
Through our proprietary first-
party data platform, we capture
thousands of data points on
technology buyers, enabling
advertisers to connect with
tech decision makers on an
unprecedented scale.
International Data Corporation
(IDC), also an IDG subsidiary, is
the premier global provider of
market intelligence, advisory
services and events for the
information technology,
telecommunications and
consumer technology markets. IDC
helps IT professionals, business
executives and the investment
community make fact-based
decisions on technology purchases
and business strategy. More than
1,100 IDC analysts provide global,
regional and local expertise
on technology and industry
opportunities and trends in over
110 countries worldwide. For 50
years, IDC has provided strategic
insights to help clients achieve
their key business objectives.
5. 5IDG OVERVIEW4 AUDIENCE
PREMIUMAUDIENCE
&BRANDS
IDG
AUDIENCES
ARETHE
MOST
INFLUENTIAL
TECHNOLOGY
BUYERS IN
THEWORLD.
Needs-based
Buyers - 19%
New Media
Influencers - 55%
Enthusiastic
Adopters - 26%
Norway - 97%
Needs-based
Canada - 67%
New Media Influencers
USA - 60%
New Media Influencers
Brazil - 47%
Enthusiastic Adopters
buy new technology to
replace older devices when
they wear out or break.
75%Attracted by lower
ASP products and
services with
fewer features and
functionalities
Natural brand champions:
Capture this group’s attention in
a positive way to amplify
marketing and messaging.
More than 2x as likely to give
advice to others; more than 4x
as likely to engage in blogging
and reviewing products
are excited about and
like to experiment
with technology.
94%
Drawn in by
marketing/messages
demonstrating new
features/functions
Needs-based
Buyers - 19%
New Media
Influencers - 55%
Enthusiastic
Adopters - 26%
Norway - 97%
Needs-based
Canada - 67%
New Media Influencers
USA - 60%
New Media Influencers
Brazil - 47%
Enthusiastic Adopters
buy new technology to
replace older devices when
they wear out or break.
75%Attracted by lower
ASP products and
services with
fewer features and
functionalities
Natural brand champions:
Capture this group’s attention in
a positive way to amplify
marketing and messaging.
More than 2x as likely to give
advice to others; more than 4x
as likely to engage in blogging
and reviewing products
are excited about and
like to experiment
with technology.
94%
Drawn in by
marketing/messages
demonstrating new
features/functions
Needs-based
Buyers - 19%
New Media
Influencers - 55%
Enthusiastic
Adopters - 26%
Norway - 97%
Needs-based
Canada - 67%
New Media Influencers
USA - 60%
New Media Influencers
Brazil - 47%
Enthusiastic Adopters
buy new technology to
replace older devices when
they wear out or break.
75%Attracted by lower
ASP products and
services with
fewer features and
functionalities
Natural brand champions:
Capture this group’s attention in
a positive way to amplify
marketing and messaging.
More than 2x as likely to give
advice to others; more than 4x
as likely to engage in blogging
and reviewing products
are excited about and
like to experiment
with technology.
94%
Drawn in by
marketing/messages
demonstrating new
features/functions
From millennial
tech enthusiasts
to senior
executives, IDG
understands and
reaches them all.
With more than 50 years
of experience in engaging
and captivating technology
audiences, we have unparalleled
expertise in the ever-changing
informational needs of people
making millions of technology
buying decisions.
Our reach extends to every
type of technology buyer and
influencer including:
» C-level IT, business and
finance executives
» IT management and IT
decision makers
» Line-of-business managers
» Channel professionals
» Enterprise technology
managers
» SMB business owners
» Creative professionals
» Consumers and tech
enthusiasts
» Gamers
Source: IDG Research
As a full-service global research company, IDG Research Services provides a
broad range of tools and custom research services to help brands increase
their marketing effectiveness, measure overall campaign performance and
generate content to position themselves as thought leaders.
6. MEDIA
» ChannelWorld
» CIO
» Computerworld
» GamePro
» GameStar
» InfoWorld
» ITWorld
» Macworld
» NetworkWorld
» PCWorld
» TechHive
» Techworld
» TecChannel
PREMIUM
GLOBAL BRANDS:
7IDG OVERVIEW6 MEDIA
IDG ISTHE
BIGGEST
MEDIA
PUBLISHING
PROPERTY
WORLDWIDE
WITHINTHE
TECHNOLOGY
CATEGORY. *
*(Source: comScoreTop 100
properties)
IDG Communications’ readers are the most
influential technology buyers in the world,
making millions of technology buying decisions.
Whether they are millennials deciding which
apps to download to their smartphones or CIOs
deciding which vendors to select for enterprise-
wide installations, these readers turn to IDG’s
1,500+ editors and engaged communities
for the insight they need to make informed
decisions.
Recognized worldwide for its editorial integrity,
IDG Communications excels at news and long-
form journalism that provides real insight into
technology products, services and vendors. IDG
Communications’ premium owned and operated
global brands offer readers a true omnichannel
experience, a personalized user experience
across any device or platform including digital,
mobile, events and print.
7. Leveraging an extensive peer-
to-peer network of senior
executives, CIO delivers an
insider perspective on the
news that matters most to
busy chief information officers.
Specifically geared to these
high-level decision makers,
CIO provides timely insight to
an audience of four and half
million in 72 countries through
in-depth reporting and peer-
led industry commentary. An
extensive events calendar and
The CIO Executive Council—a
member led organization of
the world’s top CIOs—furthers
CIO’s “learn-from-your-peers”
approach.
REACH 4.5M
EXECUTIVES
WITH BUYING
POWER IN 72
COUNTRIES.
NORTHAMERICA|1.9M
EUROPE|
952K
ASIA/PACIFIC|
1M
LATINAMERICA|
481K
MIDDLEEAST/AFRICA|
153K
CIO
9IDG OVERVIEW8 MEDIA
REACHBYPLATFORM
1.2MPRINT READERSHIP
3.3M
UNIQUEVISITORS
17M
PAGEVIEWS
ONLINE
PRINT
8. CHANNELWORLDNETWORK WORLD
As the only source of network
information in many of the 12
countries in which it’s found,
Network World has fostered a
close and trusting relationship
with the decision makers who
architect, deploy and manage
business solutions. This influential
audience of nearly two and a
half million relies on Network
World to make the most informed
technology business decisions.
11IDG OVERVIEW10 MEDIA
PRINT
PAGEVIEWS
4.4M
UNIQUEVISITORS
709K
ONLINEPRINT READERSHIP
334K
ChannelWorld provides
IT suppliers and resellers
with practical business
guidance through a powerful
combination of industry-
specific news, market
analysis and plenty of inside
information. With resources
for channel professionals in 22
countries, ChannelWorld is the
informational touchstone for
an audience of over one million.
REACH A GLOBAL AUDIENCE OF 2.5M
IN 14 COUNTRIES.
THE BUSINESS INFORMATION
SOURCE FOR 1M CHANNEL
PROFESSIONALS.
REACH A GLOBAL AUDIENCE OF 2.5M
IN 14 COUNTRIES.
ChannelWorld
549KPRINT READERSHIP
5.9MPAGEVIEWS
1.9MUNIQUEVISITORS
PRINT
ONLINE
ONLINE
9. MIDDLE EAST / AFRICA
LATIN AMERICA
NORTH AMERICA
ASIA / PACIFIC
EUROPE
REACH BY REGION
3M
70K
480K
3.9M
4.8M
Forgoing pop culture
technology for a deep
dive into enterprise-level
IT, Computerworld brings
need-to-know information
to more members of the IT
management community than
any other brand. An audience
of over 12 million IT decision
makers in 47 countries relies on
Computerworld to keep abreast
of local and international IT
developments that are vital
in giving their businesses a
competitive edge. Through
Computerworld’s award-
winning websites, mobile apps,
publications, conferences
and custom research, these IT
leaders get IDG’s world-class
reporting paired with a peer
perspective on implementing
the technology that drives
business results.
AUDIENCE
PRINT READERSHIP
3.7M
UNIQUEVISITORS
8.5M
PAGEVIEWS
35.5M
ONLINE
COMPUTERWORLD
PRINT
13IDG OVERVIEW12 MEDIA
REACHING 12M
IT LEADERS IN
47 COUNTRIES.
10. TECHHIVETECHWORLD
Featuring independent product
tests, expert analysis and breaking
news, this global network of
media brands helps high-level
IT decision makers evaluate the
latest new technologies to give
their businesses an edge. These
magazines, websites, apps and
events are available in 12 countries
worldwide, reaching nearly 6
million early adopters.
REAL-WORLD INSIGHTS FOR 5.9M IT
PROFESSIONALS.
64KPRINT READERSHIP
PRINT
5.9MUNIQUEVISITORS
ONLINE
28.7MPAGEVIEWS
ONLINE
15IDG OVERVIEW14 MEDIA
Tuned in to the ever-growing
community of gadget lovers,
TechHive delivers a fresh
perspective on all the latest and
greatest phones, tablets, cameras,
smart TVs and more. TechHive
advises an audience of more than
four and a half million readers in
three countries on getting the
most out of their devices and
making the right buying decisions
when it comes to new technology.
REACH A GLOBAL AUDIENCE OF 4.7M
TECH ENTHUSIASTS IN 3 COUNTRIES.
10.2MPAGEVIEWS
ONLINE
4.7MUNIQUEVISITORS
ONLINE
InfoWorld/ITWorld/TecChannel
11. &PRINT,
DIGITAL
MOBILEMEDIA
spanning
Delivering the latest news,
informative reviews and deep
insight into all things tech, PCWorld
is the IT information source for
over 34 million digital trendsetters
in 47 countries. Both tech-savvy
consumers and IT decision makers
at small to midsize companies turn
to PCWorld for up-to-the-minute
news coverage and product reviews
to stay in the know, while how-to
articles and forums provide them
with valuable user advice. Spanning
print, digital and mobile media, our
readers rely on PCWorld to get the
most out of technology, whether at
work or at home.
LATIN AMERICA
MIDDLE EAST / AFRICA
ASIA / PACIFIC
11M1.1M
20M
2.2M
55K
PRINT
PAGEVIEWS
114.4M
UNIQUEVISITORS
31.2M
ONLINEPRINT READERSHIP
3.2M
EUROPE
NORTH AMERICA
PLATFORM + REGION[reachby]
REACH A GLOBAL
AUDIENCE OF 34.4M IN
47 COUNTRIES.
17IDG OVERVIEW16 MEDIA
PCWORLD
12. GAMEPRO/GAMESTARMACWORLD
Apple enthusiasts are
tech savvy and brand
loyal, and Macworld
reaches them across
every platform, with
video, websites, mobile
apps, magazines and
events in 12 countries.
Delivering in-depth
product reviews,
indispensable tutorials
and the latest breaking
news, over 12 million
readers rely on Macworld
to stay in the know on all
things Apple.
11.9MUNIQUEVISITORS
33.2MPAGEVIEWS
537K
PRINT READERSHIP
PRINT ONLINE
REACHING 12.4M APPLE ENTHUSIASTS
WORLDWIDE.
19IDG OVERVIEW18 MEDIA
GamePro and GameStar
inform, engage and
connect passionate
gamers, casual players
and industry professionals
alike, reaching more than
21 million readers in 9
countries. IDG’s gaming
brands are geared toward
a young, affluent, tech-
savvy audience whose
technology buying
power extends beyond
gaming into other areas
of entertainment and
technology.
ONLINE
PRINT
129.1M
PAGEVIEWS
20.7M
UNIQUEVISITORS
766K
PRINT READERSHIP
REACH A GLOBAL AUDIENCE OF 21.4M
IN 9 COUNTRIES.
13. 21IDG OVERVIEW20 MEDIA
EVENTS
No other medium gets you closer to
customers, deepens relationships
or helps forge new ones like face-to-
face events. As the leading producer
of technology events for executives,
professionals and consumers, IDG and
IDC offer a variety of formats for reaching
your target audience. By leveraging
our exclusive access to a prequalified
audience and tapping into our vast
talent pool of industry analysts, editors,
content developers, sales teams and
event producers, our events foster the
exchange of ideas, knowledge sharing
and peer networking.
IDG Global Solutions is able to produce a
custom event series in any format across
700 GLOBAL
CONFERENCES
& EVENTS
62.9%
OF MARKETERS
INDICATED IN-PERSON
EVENTS ARE CONSIDERED
THE BESTTACTICTO
GENERATE QUALIFIED
LEADS.*
*Source:“The Power of In-Person Events,”American Business Media/Forrester Consulting
international markets. Turnkey programs
include private dinner discussions,
roundtables, full-day expos and multi-
day executive conferences. From content
to implementation, IDG’s worldwide team
of event management professionals
are dedicated to producing successful,
results-driven events that address the
ever-changing needs of both established
and emerging markets. While IDG
event professionals have access to the
resources of a global company, all events
are managed locally to ensure they meet
the needs of the target audience.
14. DATA
23IDG OVERVIEW22 DATA
DATA
Data-driven
marketing, the
practice of using
data to continually
optimize everything
that happens
in marketing, is
revolutionizing
marketing and
advertising. Today,
data collection,
aggregation and
analysis are fueling
interest in data-
driven media. *Source: IDGTech Marketing Priorities Survey, 2014
Among those with a data-driven strategy, just
44% are highly effective at“bringing data-
driven insights to market via personalized,
tailored marketing campaigns.”*
We can help.
51% of the tech marketers surveyed by
IDG Research note they have an“effective/
sustainable data-driven marketing
strategy.”*
We pioneered data
advertising with the
launch of the IDG
TechNetwork in 2008.
Our ability to use first-
party data for audience-
based targeting ensures
marketers turn to
IDG for guidance on
identifying, building
and nurturing tech
audiences receptive to
their marketing message
and large enough to drive
meaningful results.
DATA IS AT
THE CORE OF
IDG’S DIGITAL
STRATEGY.
15. Optimize
Refine and Manage
Technology Initiative
Align
Create Strategy for
Technology Initiative
Explore
Understand Business
Requirements and
Technology Options
Engage
Launch Technology
Initiative
IDC MaturityScape
Benchmark
IDC PlanScape
IDC EdgeScape
IDC PeerScape
Technology vendors and technology
professionals around the globe rely
on IDC to give expert advice on the
most important technology changes
and market opportunities—ones that
are redefining business across entire
industries. IDC has the most analysts of
any technology research and advisory
firm, with more than 1,100 analysts in 50
countries. IDC’s dedicated business lines
in energy, financial services, government,
healthcare, manufacturing and retail
deliver an unmatched scope of vertical
industry coverage and knowledge. With
integrated technology and business
analysis that is grounded in trusted data,
IDC gives you greater confidence in your
businessdecisionswhereitmattersthemost.
IDC
IDC DecisionScapes
Identifiedin2007
byIDC,the3rdPlatform
representsadramaticshiftinhow
technologyisbeingimplementedandused.
THE
3RD
PLATFORM
Comprehensive
assessments delivered
in full-length research
studies and summarized
in easy-to-read
graphical depictions
that provide CIOs, IT
executives and line of
businessexecutiveswith
the critical information
necessary to make
informed strategic
decisions.
25IDG OVERVIEW24 DATA
» Custom Solutions:
Programs designed to fit
specific business goals
using a foundation of
research and insights
across technologies,
geographies and multiple
vertical industries in
areas that span strategy,
sales and marketing, and
business management.
» IDC Tracker® + Data
Products: Accurate and
timely information on
market size, vendor
share and forecasts for
hundreds of technology
markets around the
globe provided as
user friendly Excel
deliverables and online
Web query tools.
» IDC Subscription
Services:
Dependable, high-
impact intelligence
and actionable
advice on the future
of technology,
innovation and
vertical industry
adoption across six
industries.
50YEARS OF LEADERSHIP IN IT ADVICE
New Buying CentersImmediacy
Future of Work Efficiency
Personalization
Abundance
Continuous Industry Transformation
Source:IDC
16. REAL-TIME BIDDING
RIGHT MESSAGE
NETWORKS PUBLISHERS
ADVERTISERS
RIGHT CONSUMERS RIGHT TIME USE DATA TO FINE
TUNE YOUR CAMPAIGN
EXCHANGE
PUBLISHERS
$6
$9
$5
$25
CEO
$8$15
ITDM
$7
$6$22
CIO
$5
27IDG OVERVIEW26 DATA
MARKETING
ELEMENTS
FOR SUCCESSFUL
PROGRAMMATIC BUYING
With IDG’s audience-based targeting
options, you can reach a precise audience
that is both receptive to your marketing
message and large enough to drive
meaningful results. We’ll work with you
to identify relevant characteristics of
your target audience, including topics
of interest, demographic profiles and
business data. Special consideration
is given to user behavior, taking into
account that someone who reads multiple
articles about smartphone tests over the
course of a few days is likely considering
a purchase and will be more receptive to
an advertisement on the subject. Using
programmatic buying, we can employ our
first-party data to access highly targeted
audience groups with scale across the
entire IDG network and beyond.
Tech
Audiences
UnitedIDG TechNetwork provides first-to-
market advertising solutions for
technology marketers with one goal
in mind—keeping our clients one step
ahead of the rapidly evolving digital
market. We are experts in identifying
and reaching all segments within the
technology marketplace and take pride
in connecting marketers with the largest
and most enthused technology audience
across the Web.
Our Tech Media Exchange (TMX) is an
ad exchange and real-time bidding
platform that connects qualified
buyers and sellers using the cutting-
edge technologies of an automated
buying platform. TMX enables
advertisers to reach a large premium
technology audience in real time and
bid on inventory on an impression-
by-impression basis across IDG
TechNetwork’s 570+ publisher sites.
REACH OUR ACTIVE COMMUNITY
130M
monthly unique visitors
2.0B
monthly impressions
USE DATA
TO FINE
TUNEYOUR
CAMPAIGN
RIGHT
TIME
RIGHT
CONSUMERS
RIGHT
MESSAGE
20M
DIGITAL LIFESTYLE & GAMING
monthly unique visitors
70M
TECH ENTHUSIASTS
monthly unique visitors
40M
ENTERPRISE
monthly unique visitors
17. 29IDG OVERVIEW28 SERVICES
SERVICES
REALTIME,
REAL RESULTS
Delivering the right
message to your audience
at the right time is a blend
of science and marketing.
Through the use of data,
analytics and expert
insights, we optimize
real-time performance in
the flow of your program
or campaign. We use
state-of-the-art tools
and intelligence to make
sure you’re on target and
accelerating marketing
and sales impact at every
turn.
DELIVERING CUSTOM
MARKETING CAMPAIGNS
THAT COMMAND ATTENTION
IDGSTRATEGICMARKETINGSERVICES
IDG’s Strategic
Marketing Services
(SMS) team
understands how
to command your
audience’s attention
through creative and
relevant strategies
and program
development. Our
key differentiator
is our ability to
help technology
marketers simplify
the ever-growing
challenges and
complexities of
today’s dynamic
marketing landscape
and to accelerate
and optimize
their marketing
investments.
18. CUSTOMCONTENT
CONTENT IS ATTHE CENTER
OF EVERYTHING
IDG DOES. DEMAND
GENERATION
RESEARCH
EVENTS
DISTRIBUTION
SOCIAL
MEDIA
by leveraging
IDG’s trusted
subject matter
expertise,
local market
knowledge,
editorial
credibility
and industry-
leading content
production
capabilities.
IDG CONNECTS IT MARKETERS
WITH GLOBAL AUDIENCES... DISTRIBUTING
CONTENT AMONG
AUDIENCES
CREATING
COMPELLING
&VALUABLE
CONTENT
DELIVERING
PREMIUM BRAND
EXPERIENCES
CASE STUDIES,WEBCASTS
WHITE PAPERS, RESEARCH
INFOGRAPHICS, SOCIAL POSTS
ARTICLES, BLOGS
EBOOKS,VIDEOS
DEMAND GENERATION
ENGAGEMENT
Around the world, IT
audiences seek content
to help inform their
technology decision
making and improve
their effectiveness at IT
leadership.
AUDIENCESWANT:
INSIGHTS & INFORMATION
Marketers want to
develop and distribute
content that can fill in
critical knowledge gaps
and influence their
audience’s decision
making.
MARKETERSWANT
CUSTOMER ENGAGEMENT
CREATINGTHE
RIGHT CONTENT
STRATEGY ATTHE RIGHT
ENGAGEMENT POINT FOR
TARGET AUDIENCE
SEGMENTS
31IDG OVERVIEW30 SERVICES
19. 33IDG OVERVIEW32 SERVICES
DEMANDGENERATION
IDG demand
generation has
a singular end
goal for all of our
customers: ROI.
Operating in 30 languages
across 127 countries, IDG
Direct is a truly global
call center that offers
an extensive range of
telephone-based marketing,
event booking and market
research solutions to the IT
sector. Agents at our 24-hour
outbound contact center
act as brand ambassadors
for your organization,
building awareness among
your target audience,
effectively communicating
your message and delivering
qualified leads that serve to
increase your traffic, client
base and revenue.
IDG DIRECT
With access to 38 million business decision makers’ details,
IDG Connect unites technology marketers with relevant
targets from 137 countries. From content inception through to
lead nurturing, we help sales and marketing leaders assess,
plan and execute demand-generation programs that yield a
proven return on investment. Our editorial strategy is crucial
to our success: IDG Connect covers the transformative effects
of ICT around the globe, looking at ways digitization and
the Internet are improving the education, healthcare, social
justice and competitiveness of growing economies.
IDG CONNECT
IDG Sonar takes full
advantage of IDG’s big data
capabilities to continuously
monitor IT buying teams’
information consumption
for buying signals to provide
actionable sales intelligence.
On average, there are 9 to
17 individual stakeholders
involved in any given
significant IT purchase. With
IDG Sonar, we mine data
with strict quality control
to give you customized
information—in the form
of account profiles, lead
templates and dashboards—
on every prospective buyer.
IDG SONAR
ACCOUNT INTELLIGENCE
BUSINESSTRIGGERS: OPPORTUNITY INSIGHTS
8
OPPORTUNITY INDEX HIGH LIGHTS
1 5 10
PROJECT: windows migration
for consumer lending group
TIMELINE: JUL-DEC 2014
vendor shortlist: JUL-SEPT
BUDGET: consumer lending group budget of
$2,500,000 - $10,000,000
SALES ESSENTIALS
SCOPE: planned OS migration from current OS -“Linux”(oracle and SAP)
across 30,000-40,000 endpoints
BUSINESS DRIVERS: cost saving, third business group to migrate to
windows since feb 2013
UP-SELLING OPP: server, malware & anti-virus is required
ACCOUNT PROFILE
COMPANY HQ:
You & Company
555 Montgomery Street
Town Name, CA 94104
Phone: 800-555-5555
website: https://www.webaddresshere.com
D-U-N-S #:
SIC CODE:
Industry: Banks & Credit Unions
264,900 Employees
Actual: $88.07 Billion
January 1- December 31
BUSINESS CHALLENGES:
Cost Reduction Customer Acquisition
Productivity Innovation
Growth
Mobile
Customer Retention Social Business
TECHNOLOGY DRIVERS:
Virtualization Mobile Device Management
Cloud Computing Management
Cloud Platforms
MobileWorking
Mobile Applications
CRMInfrastructure Management
TECHNOLOGY INTELLIGENCE
Annual IT Budgets
Fiscal 2014
Number of Employees
in IT Organizations
Number of Desktops,
Laptops,Tablets
$100+ 26,100
EmployeesMillion
182,174
Units
PreferredVendor
Annual Server Budget
Fiscal 2014
Annual Storage Budget
Fiscal 2014
HP $25-$49
Million Million
$10-$24
BRAND STRENGTH:VENDOR MIND SHARE
Cisco Server
KEY HARDWARE INSTALLED BASE
Dell Server EMC MozyPRO
Lenovo Desktop Lenovo & Dell Laptop ASUSTablet
EMC Syncplicity HP Autonomy
IBM
Nimble
Storage
HP Dell
Jama
Software
Global
scape
Others
Sprint
EMC
Netbiscuits
20. 35IDG OVERVIEW34 SERVICES
75%
WATCHVIDEOSONTABLETS
87%
WATCHVIDEOS ON SMARTPHONES
Video is invaluable in reaching
and engaging audiences, but
brands are competing with
a higher volume of available
digital video content than
ever before. At IDG, we
produce quality, compelling
video that grabs audiences,
encourages content sharing
and cuts through the static of a
saturated digital video market.
IDG.TV brings the vast array of
digital video from IDG’s global
network of award-winning
technology brands together
on a common platform that’s
rapidly becoming a top
source for tech and product
reviews, news, how-tos and
tips, car tech, and home
entertainment. For advertisers,
IDG.TV offers a “brand-safe”
environment in which to reach
a qualified, affluent audience
passionate about technological
innovations.
VIDEO
Source: IDG Global Mobile Survey, 2014
Mobile technology is disruptive,
changing the way we socialize,
shop and work. Mobile@IDG, a
comprehensive line of mobile
marketing products, enables our
clients to reach hyper-connected
technology decision makers. Our
mobile and tablet solutions include
exclusive sponsorship of IDG’s
mobile sites, rich media and social
media, as well as custom programs
for mobile games and apps to
support face-to-face events.
MOBILE
80% of respondents to IDG Global Solutions’2014
mobile research survey look for business product
information on their tablets in the evening and 60%
during the weekend.
80%
EVENINGS
60%
WEEKENDS
According to an IDG Research study, 96% of B2B
tech buyers engage with one or more social media
platforms for business.
USE 1 OR MORE SOCIAL MEDIUMS
Converged media is the only
effective approach to a social
media strategy. Launched in 2008,
IDG Amplify is a comprehensive
portfolio of social media services
designed to extend the voice of our
clients with the optimized mix of
owned, earned and paid media. All
IDG Amplify products and services
have the same goal: to generate,
sustain, and optimize measurable
and meaningful brand exposure
and audience engagement.
For social to be successful, it needs
to be local, since different social
networks are favored worldwide.
IDG works with local teams to
produce the highest quality of
content and user engagement
while capitalizing on global
best practices and operational
efficiencies.
With its brands, audience and
relevance, IDG is known as the IT
social media resource.
SOCIAL
96%TECH BUYERS
21. 37IDG OVERVIEW36 GLOBAL REACH
IDGGLOBALSOLUTIONS
RELATIONSHIPS
RULE
LEADINGWEBSITE FORTECH MARKETERS
To service our clients even better, IGS has
created IDG Knowledge Hub as an international
marketing services resource website. Marketers
and agency buyers rely on IDG Knowledge
Hub for exclusive aggregated research, event
information, news and industry insight to help
them stay on top of leading tech trends.
As the centralized sales and marketing division
of IDG, IDG Global Solutions (IGS) has spent
the last 20 years cultivating relationships in
97 countries. With offices in 10 cities around
the world, our international team works with
technology marketers globally to design
and execute custom multichannel marketing
programs that run across digital, mobile, print,
social media and event platforms. We offer
agencies and our clients a single point of contact
for global campaign management, delivering
analytics and leads as easy-to-understand
metrics and measurable results.
MARKETING
COMMUNICATIONS
IS NOT ABOUT
EARNED AND
OWNED MEDIA BUT,
RATHER, EARNED
AND OWNED
RELATIONSHIPS.
GLOBALREACH
22. 39IDG OVERVIEW38 GLOBAL REACH
» Afghanistan
» Australia
» Cambodia
» Hong Kong
» India
» Indonesia
» Japan
» Kazakhstan
» Malaysia
» New Zealand
» Pakistan
» People’s Republic of
China
» Philippines
REACH 35.1M IN 20
COUNTRIES.
» Singapore
» South Korea
» Sri Lanka
» Taiwan
» Tajikistan
» Thailand
» Vietnam
135.3M PAGEVIEWS PER MONTH
27.1M UNIQUEVISITORS PER MONTH
8M PRINT READERSHIP
ASIA/PACIFIC
ASIA/
PACIFICIDG first entered Asia in 1972 with
the launch of Computerworld
(Shukan Computer) Japan. As
IDG’s fastest growing region,
Asia/Pacific includes established
technology markets, such as
China and Australia, and the
fast-growing emerging markets
of Indonesia and Malaysia. With
a presence in 20 countries in the
region, IDG provides technology
marketers with a broad reach into
one of the largest technology
markets in the world.
23. 41IDG OVERVIEW40 GLOBAL REACH
» Albania
» Austria
» Belarus
» Belgium
» Bulgaria
» Croatia
» Cyprus
» Czech Republic
» Denmark
» Finland
» France
» Georgia
» Germany
» Greece
» Hungary
» Ireland
» Italy
» Kosovo
» Macedonia
» Malta
» Moldova
» Netherlands
» Norway
» Poland
REACH 61.7M IN 36
COUNTRIES.
» Portugal
» Romania
» Russia
» Serbia
» Slovakia
» Slovenia
264M PAGEVIEWS PER MONTH
56M UNIQUEVISITORS PER MONTH
5.7M
» Spain
» Sweden
» Switzerland
» Turkey
» Ukraine
» United Kingdom
PRINT READERSHIP
EUROPE
Europe represents IDG’s
largest regional audience. To
meet the needs of Europe’s
increasingly mobile audience,
IDG brands have launched
more than 125 apps and
mobile sites to meet audience
demand for technology
information anytime,
anywhere.
EUROPE
24. 43IDG OVERVIEW42 GLOBAL REACH
North America has a
commanding share of the
global digital advertising
market, and more than seventy
percent of IDG’s business in
the region comes from digital
sources. With more than
20 websites in the U.S. and
Canada, IDG offers technology
marketers a variety of ways
to reach the largest digital
audience of technology buyers
in the region.
REACH 36.9M INTHE
U.S. & CANADA.
86.9MPAGEVIEWS PER MONTH
33.7MUNIQUEVISITORS PER MONTH
3.2MPRINT READERSHIP
» United States
» Canada
NORTHAMERICA
NORTH
AMERICA
25. 45IDG OVERVIEW44 GLOBAL REACH
LATIN
AMERICA» Argentina
» Brazil
» Chile
» Colombia
» Costa Rica
» Cuba
» Dominican
Republic
» Ecuador
» El Salvador
» Guatemala
» Honduras
» Mexico
» Nicaragua
» Panama
» Peru
» Puerto Rico
» Venezuela
REACH 3.8M IN 17
COUNTRIES.
42M PAGEVIEWS PER MONTH
3.4M UNIQUEVISITORS PER MONTH
442K PRINT READERSHIP
IDG’s Latin America region
is anchored in Brazil, where
IDG has served readers and
marketers for 38 years. With
a presence in 17 countries in
Latin America, IDG reaches
Spanish-speaking audiences
with regional editions of CIO
and PCWorld. For marketers
targeting technology buyers
in this diverse and rapidly
expanding market, IDG offers
unique expertise and regional
presence.
LATINAMERICA
26. 47IDG OVERVIEW46 GLOBAL REACH
An economically diverse
region, Middle East/Africa
includes the highly developed
markets of the Middle East and
rapidly emerging markets in
Africa. With a presence in 22
countries in the region, IDG is
well positioned to serve this
growing market.
» Bahrain
» Côte d’Ivoire
» Egypt
» Iran
» Israel
» Jordan
» Kenya
» Kuwait
» Lebanon
» Morocco
» Nigeria
» Oman
» Qatar
» Rwanda
» Saudi Arabia
» Senegal
» South Africa
» Syria
» Tanzania
» Tunisia
» Uganda
» United Arab
Emirates
REACH 1.9M IN 22
COUNTRIES.
27.4M PAGEVIEWS PER MONTH
1.6M UNIQUEVISITORS PER MONTH
326K PRINT READERSHIP
MIDDLE EAST/
AFRICA
MIDDLEEAST/AFRICA
