Digital traditions: turns out they exist. By Mirian Jugheli. #RockitWAW

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Mirian Jugheli is passionate about establishing #digital traditions and engaging public in content creation. Mirian is the Head of Online Communications Unit at საქართველოს ბანკი • Bank of Georgia. Come to Rockit Digital Summit to learn how digital can help in promoting business!

Médias sociaux

#26May
Georgians don’t associate the country’s independence with themselves
There is no big social activity or tradition of celebration
The national flag is not in a wide usage

Engage audience
Create a platform
Let strangers become Secret Santas
Send gifts all around the country
Secret Santa

Demographics
60K
signed up
47%
have sent
out gifts
612
cities and
villages

Results
1,729,137
People reached
(Total number of People
on Facebook 1,800,000
871,438
People engaged
Unique Conversion
Rate: 37.2%
(Worldwide Average
is 2.36%)
Total video views:
1,213,118 (2.3 years)
840
DAYS
96%

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