Mr. Dmytro Shymkiv Deputy Head of the Administration Presidency of Ukraine Kiev, Ukraine

1. Insight
Dmytro Shymkiv
Deputy Head of the Presidential Administration of Ukraine
DRIVE
© CoreStone Corporation
2017

2. BIG DATA
for the first time in the world
will render tabulation obsolete
NEGATIVE
Loss of workplaces
No privacy
Danger of total control
«POSITIVE
Best and quicker decisions
Decision making in real time
Open data for innovations
Fewer resources
New workplace categories
»
till 2025
2

3. in an era of BIG DATA
the one WINs
who the first
to find an important
INSIGHT
3

4. INSIGHTdwell in the depth of data
timeandinspiration
tosearch
ONE should possess
ability to
see
4

5. CASES:
MAPPING
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6. 6

7. 7

8. 8

9. 10

10. Directions to transfer students to the UNIVERSITY
The map depicts major directions of academic migration
of graduates of Ukrainian schools from the cities where
they graduated from schools to those, where they studied
at universities.
The data relate to graduates of the last 10 years.
Data source is open profiles of the social network Vkontakte
11

11. CASES:
MEDIA AND IMPACT EVALUATION
12

12. Media groups and politicians
Based on people metrics panel by Nielsen
Number of TV pieces with mentions of political figures in prime-time
13

13. News on TV. TOP topics
14

14. Monitoring of negative messages dynamics
rian.com.ua 804 1050 0 27524 28335 147881 94452 25756 25137 5044 51787 48932 47707 1200 24455 7565 32602 25418 3819 298 245
pravda.com.ua 147774 195675
gazeta.ua 54406 71359 44685 17683 49 98 24664 50508 387 22236
segodnya.ua 1375 79187 63331 89229
ukranews.com 11135 6688 5289 40388 36270 14673 24346 6328 351 12215 6539 9252 13011 503
strana.ua 30174 88969 23584
obozrevatel.com 43875 2108 41128
uapress.info 7994 7783 461 8420 9346 921 228 307 581 15932 12452 761
facenews.ua 573 20344 27284 181
espreso.tv 22419 22784
interfax.com.ua 5822 6724 7200 8048 8743 6512 691
mignews.com.ua 11848 14451 12687 754
zn.ua 17206 20253
finance.liga.net 28226 1624
kyiv.depo.ua 12672 14751
gordonua.com 24864 635 1733
gazeta.zn.ua 22336
glavcom.ua 18003
unn.com.ua 17547
depo.ua 22 94 15684 52 71
capital.ua 4626 957 3822 4646 436
news.finance.ua 13111 207
ubr.ua 12718 275 75 67
replyua.net 195 12349
fakty.ua 12527
ostro.org 5106 315 5358
business.ua 7838 197
golos.ua 325 575 932 645 566 1024 426 661 596 389 1402
24tv.ua 922 914 585 245 472 1188 810 246 275
eizvestia.com 4217 301
dsnews.ua 181 677 756 590 482 352 588 643
minprom.com.ua 1822 2197
from-ua.com 127 1934 783
hubs.ua 366 526 617 442 345 170
ukrrudprom.ua 1264 946 85
aif.ua 2021 17
news.eizvestia.com 672 379 631 292
podrobnosti.ua 345 249 1321
lb.ua 533 565 310 476
finance.obozrevatel.com 207 789 277 512
dengi.ua 88 1684
ria.ru 349 194 576 256
forbes.net.ua 572 698
V. Gontareva
Negative peak
Some sources
regularly provide
negative comments
made by different
figures with regard
to Gontareva and
NBU
INSIGHT
- neutral
- negative
15

15. CASES:
SEMANTIC AND EMOTIONS ANALYSIS
16

16. TRUMP vs OBAMA
DONALD TRUMP BARACK OBAMA
Number of words
Number of significant words
Emotional influence index
7 846
2 339
00:55:58
6 668
1 734
74%
34,7% 17,3%
46,89%
% of stop-words
09.02.09
00:42:23
+14 minutes representative’s speech
Intensity of emotions
24,64%
70,2%
11.01.17
Semantic Analysis of Speeches at the First Press Conferences
17

17. EMOTIONS in SPEECHES
Tymoshenko
23,67%
Poroshenko
32,45%
MacronLe Pen
ClintonTrump CameronJohnson
22,84%38,15%
8,66%29,22%
30,88%37,03%
Emotional level
Generated by Emotion APIs from Microsoft Azure
Negative Positive
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18. Distribution of TV-presence by time and outreach
TOP-speakers
850 000
700 000
600 000
500 000
350 000
0
Outreach
Outreach data provided by Nielsen Ukraine
20:30 21:30 22:30 23:30 00:17
«Shuster Live» | 02.12.16
Y. Tymoshenko dominated in the
frame in the second part of the
program.
In that time, the channel got the
biggest indicators of coverage.
The frequency of the
presence in the frame
19

19. 2016 © CoreStone Corporation 20
Sadness is the dominant emotion that was
transpired intensively during the program,
especially in the part of Maidan topic.
Emotion scan of presenter N. Moseichuk
23:00 23:30 22:30 00:33
Topics
On screen
Talkshow«RighttothePower»|01.12.16
EmotionalIntensity 15.1
12.8
11.9
3.2
0.4
0.4
0.3
Сум
Радість
Здивування
Зневага
Відраза
Страх
Злість
Emotional
intensity
Sadness
Joy
Surprising
Disregard
Disgust
Fear
Anger
© CoreStone Corporation
2017
Retirements
Maidan, investigations
Onischenko
Liovochkin
Responsibility of Yanukovich
Changes of prosecution office
Treasin of parlamentaries
Volunteer corps
Real estate of presecution employees
Battle between PPO and NABU
VIP corruption

20. 2016 © CoreStone Corporation
On-screen presence of the guests
A. Geraschenko
I. Mosiychuk
V. Bartenev
A. Avakov
S. Leschenko
D. Dobrodomov
V. Kasko
A. Nikolaento
A. Fesun
P. Maga
Y. Ivanuschenko
M. Gordienko
Y. Lutsenko
O. Lyashko
A. Alferov
K. Likarchuk
I. Kononenko
S. Sobolev
S. Shuster
A. Gritsenko
A. Teteruk
P. Poroshenko
G. Moskal
I. Fedorenko
13.12%*
13.1%
11.92%
7.9%
7.28%
5.24%
4.37%
5 хв. 10 хв. 15 хв. 20 хв. 25 хв.
O. Likhman
V. Karasiov
O. Reshmedilova
V. Fesenko
M. Volynets
S. Mischenko
O. Martynenko
A. Artemenko
S. Shabovta
S. Rudik
M. Skoryk
T. Kachka
T. Ostrykova
A. Malyar
V. Polyschuyk
S. Kaplin
O. Osukhovsky
I. Krulko
5 хв. 10 хв. 15 хв.
11.53%
7.36%
6.88%
6.78%
BLACK MIRRORSHUSTER LIVE
In blue persons who was
mentioned without screening
Length of the program
03:35:32
Talk-Shows«ShusterLive»and«BlackMirror»|09.12.16
Length of the program
01:41:16
21
Share of the overall
program duration
© CoreStone Corporation
2017

21. Corestone Communication Scan
RATIO EMOTIO
AUDIENCE MEASUREMENT
FIELDWORK FACT CHECK
TONALITY
SHARE OF VOICE
EFFECTIVENESS
EMOTION SCAN
SPEECH:
SEMANTIC SCAN
11,4%
of emotionality
5,9%
of sadness
28,7%
of respondents are aware
of the key message
1 380 materials
1,8%
of fake news
34 mln of contacts
68,8%
Poroshenko`s participation
in the Munich security conference
2,7%
of negative
58%
of stop-words
The numbers have been transformed 22
© CoreStone Corporation
2017

22. in an era of BIG DATA
the one WINs,
who sees far beyond
DATA’S
BOUNDARIES
23

23. Thank you
for your attention
Deputy Head of the Presidential Administration
of Ukraine
DMYTRO SHYMKIV
39,11%
24