How Engaged Journalism is the Key to Open Society by Adam Thomas
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Mr. Adam Thomas is the currently the Director of the European Journalism Center. Mr. Thomas has experience related to startups, traditional media industry, and media development from both the private and non-profit sectors from his previous roles at Storyful and Sourcefabric. In his previous role as Chief Product Officer at Storyful, he was responsible for the vision and delivery of over 20 innovative journalism products to 150 of the world’s biggest media organizations. Previously, he was Head of Communications at the international nonprofit Sourcefabric, where he managed communications strategy and community growth. Mr. Thomas has worked on media development projects in over 50 countries worldwide. His teams and projects have won an INMA Global Innovation Award, the African News Innovation Challenge, a Guardian Digital Innovation Award (Best Technology for Social Change) and a Knight-Batten Innovations in Journalism Award. The European Journalism Center has a number of new initiatives supporting digital transformation in newsrooms as an essential component of promoting accountability and transparency in society as a whole. In short, new business models and sustainability in journalism are crucial to the fundamental openness and stability of civil society.
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How Engaged Journalism is the Key to Open Society by Adam Thomas
- 1. HOW ENGAGED JOURNALISM IS THE KEY TO AN OPEN SOCIETY 1 @datatheism
- 2. 2
- 8. SOURCE: CENTRE FOR CO-OPERATIVE MEDIA
- 10. CREDIT: HEARKEN
- 12. Engaged journalism is reporting that empowers communities and their conversations. @datatheism
- 13. 13
- 14. 14
- 17. 17
- 18. CREDIT: HEARKEN
- 19. 11 - 15x more traffic.
- 20. 10,000 emails, 56% were new.
- 22. Better stories Increases loyalty Brings revenue @datatheism
- 23. Yey for journalism. But what about society? @datatheism
- 25. priceofoil.org
- 28. Engaged journalism has a key role to play in improving people’s lives through access to information, data, and new perspectives. @datatheism
- 29. It is vital for journalism that we find new models of engagement and revenue. @datatheism
- 30. @datatheism
Notes de l'éditeur
- Averdade is a free newspaper from Mozambique. It’s written to fill a gap not filled by the national papers. The community help to drive the content. But they also help to drive the vehicles that distribute the newspaper.
- Here’s one. This tuk tun driver delivers the newspaper to remote regions. It’s great for him, because people want the newspaper and so he gets more business and can sell other things.
- They have a very active Facebook page. But not everyone has Facebook. So they have a wall outside the office where the community can ask questions. They post these questions onto Facebook, and take the discussion from Facebook and post it here. It really works. How do I know?
- This is one project I was lucky enough to visit and help to shape. And that experience of journalism really shaped my thinking of what journalism needs to become.
- Journalism has a trust issue. Long gone are the days of Cronkite, “the most trusted man in America.” In some ways this is the problem. White guys telling you what’s important. I’m going to show you a new way of approaching journalism, that I think restore’s an audience trust in what we do. Not only that, but I think it makes the world a better place too.
- This graph shows how trust in media is declining in the US. Note in particular that only 26% of 18 - 49 year olds trust mass media.
- Some people say that fall in trust is because people don’t care about journalism any more. But it's not true. People are also dissatisfied with the depth and quality of coverage. This graph is from a recent poll of New Jersey residents in the US.
- And I think the reason for this fall in trust and this dissatisfaction with quality can be found here. Here’s how journalism is traditionally made. (Walk through) And here’s where we normally involve the public. What would this look like if you flip it on it’s head like Averdade did?
- (Walk through).
- At the European Journalism Centre, we call this Engaged Journalism.
- Let me show you another example.
- This is a series of articles published by the Stuttgart Zeitunger in Germany on air pollution. This is a BIG problem for this community.
- The Stuttgarter Zeitung was able to gather very detailed data on the air quality that was affecting resident’s lives. But what makes this project very special is that they used the residents themselves to collect this data.
- Together with the community they built and distributed over 300 sensors like these to collect this data.
- They then ran events to analyse the data and help the community understand what it meant.
- From that they were able to publish a series of articles that raised awareness of the issue and pressure on politicians. Addressing community concerns, and then involving that community in both the newsgathering and the reporting. That’s engaged journalism.
- Engaged journalism doesn’t just create better stories though. It also contributes to the sustainability of journalism.
- Using a platform called Hearken that makes it easier to engage communities, Bay Curious found they increased their traffic by 11- 15 times on stories that employed engaged journalism processes.
- Using engaged journalism processes, WBEZ collected over 10000 emails during their Curious City series, 56% of which were new.
- Bitch Media media found that when they employed engaged journalism processes, people were 5x more likely to subscribe.
- This is a tape from Shell, that proves they knew about climate change in 1991 and essentially covered up their finding. Dutch news organisation De Correspondent got a hold of this tape and ran a series of exposes that made headlines around the world. How did they get the tape? From a reader? De Correspondent are one of the leading practitioners of engaged journalism.
- This has impact in the real world. Shell face legal action, and the reporting from De Correspondent would likely figure in any court case.
- Another example is The Bureau Local from the UK. They involve communities in collecting, cleaning and understanding data on a local level that helps address issues they face. One of their most recent series was on local council finances.
- They have exposes a number of failing at local level leading to political inquiries and major reporting across national newspapers. So engaged journalism isn’t just good for journalism. It’s good for an open and transparent society too.