Brand case-studies to highlight 6 crowd-sourced campaign strategies for your social media marketing

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6 Crowd-Sourced Campaign
Strategies
Social Media Content Strategy Tips

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Brand Pictures
One of the simplest crowd-
sourcing strategy is to ask
customers to submit brand
pictures. Upload the best pic as
the cover image, highlight it on
the website or hold a contest.
Example: Australia

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Endorse a Cause
Fans support a cause using
pictures. A powerful
campaign to promote a
cause/thought/brand…
Similar campaigns can be
run using just slogans,
tweets or videos
Example: The Alternative

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Experiences & Sharings
A lot of people means a lot of
stories. Are there a lot of stories
unfolding in your backyard or in the
employee cafeteria?
Example: Tilton Experience

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Customer Involvement
Involve your fans & customers
in your brand! Let them tell
you what they like.
Example: Lays Do Us a Flavor

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Customer Feedback
Business decisions based on
customer feedback &
response
Example: Amazon Sitcoms

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Fundraise/CSR
Raise funds for your new
projects or donations for your
non-profit or CSR effort.
Example: KickStarter

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“I find crowd-sourced campaigns to be a very exciting part of social
media marketing. It requires loyal community participation to make
it work. It also has great potential to go viral.
We have implemented crowd-sourced strategies in various forms with
our clients and it’s a treat to see fans coming up with innovative
responses!”
Priyanka Dalal
DigiWhirl Founder

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THANK YOU
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