3. Samsung Electronics in the world
A global leader in 206 offices across 68 countries
semiconductor, telecommunication, 190.000 employees
digital media and digital convergence
technologies
Sales 2010: USD 135.8 B
17th best global brand by Net profits 2010: USD 13.9 B
Interbrand ranking
R&D: USD 8 B expenditure in 2010
40.000+ researchers & engineers
2nd global company by
number of patents in the US 24 R&D centers across the world
(IFI - 2009)
3/8
4. Samsung Electronics in the world
Market
shares 2008 2009 2010
TV Total 16.7% 1 17.9% 1 18.2% 1
Handset 16.7% 2 19.4% 2 20.6% 2
LCD Monitor 15.2% 1 15.9% 1 14.2% 1
Color Laser
MFP(A4)
29.9% 2 32.3% 2 N/A 1
Mobile
WiMAX
35.6% 2 28.7% 1 34.7% 1
※ Source : TV (Display Search), Monitor (IDC), Printer (IDC), Handset (Strategy Analytics), WiMAX (ABI Research)
※ Calculated on unit volume basis where data available
4/8
5. Samsung Electronics in France
#1 consumer electronics company in France
18 million devices sold every year
Leader Preferred brand Most recommended
on many markets by French people brand
n°1 n°1
Samsung is the most preferred Samsung is most recommended
#1: TV; Mobile; Blu-ray; SBS; MWO corporate brand, as well as most brand by retailers for
preferred TV and mobile brand electronics, TV and mobile
#2: HTS; Monitors; Refrigerators;
Aspirobot Source: BAS/TNS Sofres Source: DAS/TNS Sofres
5/8
8. Conclusion: User is King, Experience is Queen…
Smartphones Tablets
Video Hub
Reader Hub
Kids Hub
Social Hub
Services SmartTV / AV
Game Hub
Content Multi-screen
Music Hub
8/8
