This 30 minute presentation was delivered as part of the #MediaCityExpo, a business event aimed at supporting businesses to make better use of Digital. As a Lancashire SEO company we shared some quick tips on increasing the traffic to websites.

1. Double your
Website Traffic
in 3 steps
Darren Jenkinson
DigiEnable
SEO Lancashire and Digital Training

2. 81% of Shoppers Conduct Online
Research Before Buying
91% of women do online research
before making a purchase
94% of B2B buyers research online for
purchase decisions

3. The 3 Steps
• Research
• Production
• Promotion

4. Research has shown that 73% of business service
sites' traffic comes from organic search.
The top 5 positions on search results account for
65% of all clicks.
17.7 billion Internet searches per month and
that’s 6,735 searches EVERY SECOND.
More than 70% of searchers use the internet to
find out about new products.

5. Marcus Sheriden (River Pools and Spas)

6. FAQ’s
E-mail
Twitter
Quora

7. Research
Google Keyword Planner

8. Research
Google Keyword Planner

9. Research
Google Keyword Planner

10. Produce
Create visit-worthy, share –worthy content

11. Produce
Create visit-worthy, share –worthy content

12. Produce
Create visit-worthy, share –worthy content
Create a content creation calendar

14. Produce
Create visit-worthy, share –worthy content
Create a content creation calendar
Use blog styles popular with readers

15. List Posts
Product Round-ups
How to…
Collective posts

18. Writing for Google
Insert your keywords in
Title
First Paragraph
H1 Tag
Alt Tag
No more than 2-3% of text
Longer posts are currently outranking smaller ones

19. Promote
One Blog – Multiple Promotions

21. Make every post different
Headline – Are you looking for ways to drive more
#traffic to your #business website? Here’s our top 5 tips
(link)
Statistic – “Companies that #blog get 55% more web
#traffic” Are you getting your share? (link)
Quote – “Increase the frequency of your posts to show
your committed to sharing knowledge” (link)

22. Images
InstaQuote

23. The 3 Steps
• Research
• Production
• Promotion

24. Thank you
www.DigiEnable.co.uk
DigiEnable
Info@DigiEnable.co.uk