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HELLO PUBLIC
BROADCASTERS
        Innovate or Die
(Harsh, I know - but Ernie said it first!)
This is one of
114,513,534,234,523 ideas
• We can experiment with networked reporting,
  new editorial structures, storytelling tools,
  participatory journalism and partnerships
  between professional and amateurs.
Why Experiment?
Rule of the Internet: It is cheaper and easier to try
something than it is to debate about whether or not to
try something.
Stems from Agile and Iterative development.
Why Collaborate
Content is King and is the most important.
Collaboration is Queen and is the most powerful.
Foundation for Collaboration
• Trust – work with folks you can trust.
• Never forced: In the interest of all parties.
• “Buy in” with decision makers.
• Key liaison – somebody from every party who is
  tasked to the project.

• Commitment of time/resources and/or money
  from both parties. It does not need to be all three.

• The story/project. That must be at heart of it all.
Community Funded Reporting
  The act of distributing the cost of hiring a
   reporter across many different people.
You can steal this idea.

No joke..... There are several
ways to steal this idea.
Ask me how.
What does it look like?
Micro-philanthropy isn’t New
              ...inspiration for Spot.Us
 • Kiva.org - Raises $1 million in loans every
   10 days.


 • DonorsChoose - Raised $8 million last
   year for teachers.


 • SocialActionssites. 19 different micro-
   philanthropy
                 searches
The Theory of Donating
  •People donate to NPR all the time.
    How is so what’s the big deal?

        Throwing money over a wall




                                     vs......
Transparency and Control
KEYS TO SUCCESS
Micropayment sites             Craigslist, eBay, Amazon

Personal connection to
                                Connects buyers and sellers in
donation.
                                an open market.
Transparent about money.
                                Everyone can EASILY
Viewed as a public good.        participate.

Tap into wealth of networks.    Addictive and empowering
                                service.
Gives a new sense of power.
Donating is Social




  Every pitch is a campaign.
NPR Has a Community
This is a form of DIALOGUE



 Unleash the Kraken of your
 audience
 Let them have fun in donating.
AND NPR!?!
Calling out KALW as..... AWESOME!
Not that Hard to Picture
Imagine this page filled with NPR pitches
        from across the country.
What does this represent?
• A new transparency and collaboration in journalism.
I’m here to see how far the rabbit hole goes and
     report back to the larger journalism
                  community.


 What I used
  to say....
The Water is Fine....



Training wheels are coming off soon.
             http://s%ay.Spot.Us
             http://la.Spot.Us (WITH USC)
             http://???.Spot.Us
             http://???.Spot.Us
 Looking for content partners in locations around the
                         country.
On a New Site

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NPR Presentation

  • 1. HELLO PUBLIC BROADCASTERS Innovate or Die (Harsh, I know - but Ernie said it first!)
  • 2. This is one of 114,513,534,234,523 ideas • We can experiment with networked reporting, new editorial structures, storytelling tools, participatory journalism and partnerships between professional and amateurs.
  • 3. Why Experiment? Rule of the Internet: It is cheaper and easier to try something than it is to debate about whether or not to try something. Stems from Agile and Iterative development.
  • 4. Why Collaborate Content is King and is the most important. Collaboration is Queen and is the most powerful.
  • 5. Foundation for Collaboration • Trust – work with folks you can trust. • Never forced: In the interest of all parties. • “Buy in” with decision makers. • Key liaison – somebody from every party who is tasked to the project. • Commitment of time/resources and/or money from both parties. It does not need to be all three. • The story/project. That must be at heart of it all.
  • 6. Community Funded Reporting The act of distributing the cost of hiring a reporter across many different people.
  • 7. You can steal this idea. No joke..... There are several ways to steal this idea. Ask me how.
  • 8. What does it look like?
  • 9. Micro-philanthropy isn’t New ...inspiration for Spot.Us • Kiva.org - Raises $1 million in loans every 10 days. • DonorsChoose - Raised $8 million last year for teachers. • SocialActionssites. 19 different micro- philanthropy searches
  • 10. The Theory of Donating •People donate to NPR all the time. How is so what’s the big deal? Throwing money over a wall vs......
  • 12. KEYS TO SUCCESS Micropayment sites Craigslist, eBay, Amazon Personal connection to Connects buyers and sellers in donation. an open market. Transparent about money. Everyone can EASILY Viewed as a public good. participate. Tap into wealth of networks. Addictive and empowering service. Gives a new sense of power.
  • 13. Donating is Social Every pitch is a campaign.
  • 14. NPR Has a Community This is a form of DIALOGUE Unleash the Kraken of your audience Let them have fun in donating.
  • 15. AND NPR!?! Calling out KALW as..... AWESOME!
  • 16. Not that Hard to Picture Imagine this page filled with NPR pitches from across the country.
  • 17. What does this represent? • A new transparency and collaboration in journalism. I’m here to see how far the rabbit hole goes and report back to the larger journalism community. What I used to say....
  • 18. The Water is Fine.... Training wheels are coming off soon. http://s%ay.Spot.Us http://la.Spot.Us (WITH USC) http://???.Spot.Us http://???.Spot.Us Looking for content partners in locations around the country.
  • 19. On a New Site