Presentation for SIP IAPA

1. Thanks for having me

2. There are
134,134,653,324 ideas
• We can experiment with networked reporting,
new editorial structures, storytelling tools, data
base journalism and more.

3. Why Experiment?
• Rule of the Internet: Cheaper/Easier
to try than to debate about trying.
!
• Stems from “Agile and Iterative” Fail
early, fail often - try again.

4. Technology Companies
are Media Companies
• And they know it.........

5. “Social Media” New Startups Mega-Giants

6. Technology Companies
Media companies
The future of
media
consumption
Path to obscurity

7. My Current Obsessions
•Mobile
•Structured Journalism
•Engagement in Mobile Setting
•Future of TV/Broadcast news
!
Old obsessions
Crowdfunding/funding news
Networked journalism
Transparent process of journalism

8. THIS FILM HAS BEEN MODIFIED FROM!
ITS ORIGINAL VERSION. IT HAS BEEN!
FORMATTED TO FIT YOUR —TV—
SCREEN
The lines that divide will blur

9. The best mobile experiences are native
Social Networking Photo Sharing News
Before
Mobile
!
Complex
Time wasting
Attention
hungry
Mobile-
First
!
Simplified
Time Sensitive
Optimized

10. How we consume news
c. 1605-2008 c. Today
e.g. gap time while in line for coffee,
waiting at a subway stop, etc.

11. The Article as the Unit of Information
Current news apps take an
existing format and force it into
a smaller screen where readers
also have a dramatically shorter
attention span
New York Times iPhone App

12. STRUCTURED JOURNALISM
Stories as collections of
interconnected cards
!
As a story develops, we only write/
push what’s new
!
These stories are long-form,
timeshifted
! - - “” - ? - - “”

14. Don’t Panic This is Good!
1. Your news is intimate in a way never before!
2. Your news impacts a person’s life like never before

15. Engagement is not just a buzzword

20. David Cohn!
@Digidave!
blog.digidave.org