Anametrix collects web-analytics data in real time, allowing marketers to analyze, visualize, report and act on metrics that matter. Anametrix Web Analytics offers customized data collection to ensure that marketers can access relevant data without the constraints of the typical, web analytics format or structure. This way, marketers can: Anametrix users can process the data to increase the value when they: Data is collected and visualized in flexible ways that make sense to marketers, without having to conform to the traditional, web-analytics data structure. Marketers can understand and act on data by performing calculations, incorporating attribution models, enabling correlations across brands and much more.

1. ANAMETRIX WEB ANALYTICS
How it Works
AT A GLANCE
Anametrix collects web analytics data in real time, allowing marketers to analyze,
visualize, report and act on metrics that matter.
Anametrix Web Analytics is the
Data is collected and visualized in flexible ways that make sense to marketers,
without having to conform to the traditional, web analytics data structure.
Marketers can understand and act on data by performing calculations,
incorporating attribution models, enabling correlations across brands and much
more.
industry’s most scalable and
flexible web analytics solution,
with robust features including:
• Custom data collection and
processing
• Custom and ad hoc reporting
• Microsoft Excel add-in
• Native integration into
complete marketing analytics
solution
• Mobile app access for
reports and visualizations
• Live segmentation and
resegmentation features
• Dedicated support and Client
Success Managers at no
extra charge
Collect
Anametrix Web Analytics offers customized data collection to ensure that
marketers can access relevant data without the constraints of the typical, web
analytics format or structure. This way, marketers can:
• Collect all relevant data from web pages, mobile devices and apps
• Build custom data-collection rules and reporting options

2. Process
Anametrix users can process the data to increase the value when they:
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Add calculations
Incorporate attribution models
Enable correlations and cross-brand analysis by labeling data as necessary
Correct and rebuild data with additional rules as they are discovered
Visualize
Customize dashboards and reports to increase usability, applicability and adoption
with options that allow you to:
• Name report categories, reports, metrics and dimensions in terms
commonly used in your organization
• Add textual descriptions or analysis to reports and dashboards within the
interface to share insights
• Use ad hoc reporting by building custom reports from scratch, including
metrics from multiple data sources
• Add custom calculations on the fly
• Create robust visuals through Anametrix for Excel, a patent-pending
bidirectional integration with Microsoft Excel
Anametrix provides the only web analytics solution that is natively integrated into
a marketing analytics solution. By approaching web analytics from the broader
marketing analytics angle, Anametrix provides marketers with a more flexible and
practical implementation that can grow seamlessly.
“As a media outlet breaking
news, it was critical for us to
easily access U-T San Diego’s
website performance results
in real time and understand
how to take actions that would
help us increase readership.
Anametrix Web Analytics
delivered a real-time solution
that was half the cost of
the competitors, easy to
customize and so immediately
actionable that we increased
our reporters’ traffic by
more than 20 percent in the
first year despite a paywall
introduction. Our users love
Anametrix, as well; one of our
newest reporters increased
traffic to his stories by 400
percent just one month after
working with the tool.”
Joseph Gordon, Director of
Research, U-T San Diego
As a native component of the cutting-edge marketing analytics platform,
Anametrix Web Analytics offers marketers actionable insights through:
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Real-time data access through an API or Excel without additional fees
Universal tagging support to ensure proper tracking
The highest levels of data volume to eliminate roll-off
Automated report delivery through bidirectional Microsoft Excel add-in
integration
• Multichannel data from both online and offline sources
• Dedicated support and Client Success Managers
ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze
and make sense out of data across all channels in real time to enable marketers
to discover new truths about customers, prospects and the market at large.
Anametrix delivers 360-degree visibility into business data to uncover new trends
and hidden correlations, explore new relationships and deliver a bigger and more
predictable impact on revenue. Founded in 2010 by the trailblazing web analytics
team behind WebSideStory, Anametrix headquartered in San Diego, CA.
CONNECT WITH US
sales@anametrix.com
858.558.8230
5414 Oberlin Drive, Ste. 200,
San Diego, CA 92121
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