Anametrix Campaign Analytics gives marketers easy access to advanced marketing analytics and a powerful new business framework for evaluating multichannel campaign results. Combining our unique, real-time performance sensor with predictive modeling, Anametrix Campaign Analytics delivers an instant, holistic view of campaign performance across the entire marketing mix. Marketers can measure the impact of traditional- and digital-media buys and company-owned assets like websites and Facebook pages, as well as any interrelationships with mentions, sentiment, virality and other social-media metrics.

1. Anametrix Campaign Analytics
Advanced Campaign Analytics
for the New Marketer
At a Glance
Anametrix Campaign Analytics
Anametrix Campaign Analytics delivers a real-time, holistic view of campaign
unlocks the power of data,
performance across the entire marketing mix – paid, owned and earned media.
delivering insights into what
Marketers can measure the impact of traditional and digital media “buys” and
attracts consumers, encourages
company-owned assets like websites and Facebook pages, as well as the
them to buy and converts them
relationship to social buzz, virality and other earned media.
into loyal customers.
• Combine and analyze data from
paid, owned and earned media
• Know how, why and where
customers buy
• Target new revenue
opportunities
• Optimize customer metrics and
return on marketing investment
Driving ROMI with Campaign Insights
Superior knowledge from Anametrix Campaign Analytics supports better decisionmaking. Marketers need to go beyond basic campaign metrics to truly understand
the highest-value customer segments, geographies and demographics. Campaign
Analytics combines and analyzes data across multiple channels, breaking
marketing silos to produce an accurate view of how buyers respond to marketing
campaigns. Learn not just what consumers do, but how, why and where they buy.
“Anametrix lets users
compare campaign
effectiveness across
channels, in real time,
enabling quick decisions
about which campaigns and
channels should be allocated
more or less resources.”
Marisa Peacock, CMS Wire

2. Actionable Intelligence
We’ve built the reporting capability based on a deep
understanding of campaign dynamics and customer
acquisition to reveal:
• Real-time data correlations across the
interrelated mix of traditional and digital
media
• Easy comparison of campaign metrics,
including virality, customer retention,
customer lifetime value and Return on
Marketing Investment (ROMI).
• Visibility into the complex relationships of
paid, owned and earned media.
• Insights into best allocation of resources to
optimize ROMI.
• Information enabling CMOs to evaluate
marketing performance against goals.
Accurate insights into campaign performance make
it possible to course correct in real time, leveraging
emerging trends to segment customers, target campaigns and optimize campaign results. The result – improved return
on marketing investment (ROMI) with reduced customer acquisition costs, improved customer retention and higher
customer lifetime value.
ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze
and make sense out of data across all channels in real time to enable marketers
to discover new truths about customers, prospects and the market at large.
Anametrix delivers 360-degree visibility into business data to uncover new trends
and hidden correlations, explore new relationships and deliver a bigger and more
predictable impact on revenue. Founded in 2010 by the trailblazing web analytics
team behind WebSideStory, Anametrix headquartered in San Diego, CA.
CONNECT WITH US
sales@anametrix.com
858.558.8230
5414 Oberlin Drive, Ste. 200,
San Diego, CA 92121
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