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1© Digital Luxury Group
MEDIA PARTNER CHINA DATA PARTNER
Haute Horlogerie Edition 2015
2
2015 HAUTE HORLOGERIE EDITION RELEASED AT SIHH
This Report
TRACKING NATURAL CONSUMER BEHAVIOR ONLINE
 11th Edition
 60...
3This Report Brands
Note: Other brands exhibiting at the Salon International de la Haute Horlogerie such as
Cartier, IWC, ...
4
IN THE TOP 20 MARKETS ACROSS THE GLOBE
This Report Markets
Brazil, China, France, Germany, Hong Kong, India, Italy, Japa...
5
On the occasion of the Salon International de la Haute Horlogerie, Digital Luxury Group
releases the WorldWatchReport™ 2...
6
MARKETS
Markets
7
GLOBAL INTEREST FOR HAUTE HORLOGERIE GREW BY +23%
Markets Global Highlights
GLOBAL, WORLDWIDE JAN-NOV 2014
8
ORIGIN OF INTEREST JAN-NOV 2014 SHARE OF INTEREST
[Y/Y: JAN-NOV 2014 VS. JAN-NOV 2013]
Markets Global Map
GLOBAL INTERES...
9
CHINA IS THE BIGGEST AND FASTEST GROWING MARKET
Markets Global Benchmark
ORIGIN OF INTEREST, WORLDWIDE X-AXIS & BUBBLE S...
10
CHINA, THE FASTEST GROWING MARKET WITH +41% Y/Y
Markets China Highlights
HAUTE HORLOGERIE, CHINA JAN-NOV 2014 VS. JAN-N...
11
BRANDS
Brands
12
TOP 15 MOST SEARCHED HAUTE HORLOGERIE BRANDS IN 2014
Brands Global Ranking
HAUTE HORLOGERIE, WORLDWIDE SHARE OF INTERES...
13
FASTEST MOVING HAUTE HORLOGERIE WATCH BRANDS
Brands Global Evolution
GROWTH RATE, WORLDWIDE Y/Y JAN-NOV 2014 VS. JAN-NO...
14
VACHERON CONSTANTIN, THE FASTEST GROWING BRAND
Brands Vacheron C. China
CHINA, VACHERON CONSTANTIN JAN-NOV 2014 VS. JAN...
15
COLLECTIONS
Collections
16
DIFFERENT CONSUMER PREFERENCES BY COUNTRY
Collections Global Preferences
COLLECTIONS BY CATEGORY, COUNTRY LEVEL SHARE O...
17
AUDEMARS PIGUET ROYAL OAK IS THE LEADING COLLECTION
Collections Global Audemars P.
SEARCH ORIGIN, AP ROYAL OAK X-AXIS &...
18
SOCIAL MEDIA
Social Media
19
FACEBOOK ENGAGEMENT RATE FALLS BY -33%
Social Media Facebook Benchmark
BENCHMARK FACEBOOK COMMUNITIES
EVOLUTION OF ENGA...
20
INSTAGRAM OUTPERFORMS FACEBOOK’S ENGAGEMENT RATE
Social Media Instagram Benchmark
BENCHMARK INSTAGRAM COMMUNITES X-AXIS...
21
METHODOLOGY
Appendix Methodology
22
OVER 500 MILLION MONTHLY SEARCHES …
Appendix Methodology
23
… WITH PROPRIETARY INTELLIGENCE
Appendix Methodology
24
DLG PROPRIETARY INTELLIGENCE
Appendix Methodology
Search Engines
Based on Google, Bing, Yandex in Russia and Baidu in C...
25
DLG INTELLIGENCE TEAM
Appendix Methodology
David Sadigh
Founder & CEO
Raoul Beck
Chief Operating Officer
Jonathan Cifue...
26
ABOUT THE WORLDWATCHREPORT™
Appendix About WWR
The leading luxury watch market research since 2004, the WorldWatchRepor...
27
ABOUT DIGITAL LUXURY GROUP
Appendix About DLG
Digital Luxury Group is an international company that delivers digital ma...
28© Digital Luxury Group www.digital-luxury.com
ilazaro@digital-luxury.com
Inès Lazaro
Product & Marketing Manager, DLG In...
29
On the occasion of the Salon International de la Haute Horlogerie, Digital Luxury Group
releases the WorldWatchReport™ ...
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WorldWatchReport™ 2015 - Haute Horlogerie Edition

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On the occasion of the Salon International de la Haute Horlogerie, Digital Luxury Group unveils a preview of the results of the WorldWatchReport™ 2015 - Haute Horlogerie Edition.

This report is an excerpt. To get the complete information, purchase our copy of the WorldWatchReport™ 2015 - Haute Horlogerie Edition.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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WorldWatchReport™ 2015 - Haute Horlogerie Edition

  1. 1. 1© Digital Luxury Group MEDIA PARTNER CHINA DATA PARTNER Haute Horlogerie Edition 2015
  2. 2. 2 2015 HAUTE HORLOGERIE EDITION RELEASED AT SIHH This Report TRACKING NATURAL CONSUMER BEHAVIOR ONLINE  11th Edition  600,000 Relevant Online Searches Analyzed Daily  18 Haute Horlogerie brands  20 Markets  Based on DemandTracker™, DLG’s proprietary technology that tracks consumer interest  Published in partnership with Europa Star and the support of the Fondation de la Haute Horlogerie
  3. 3. 3This Report Brands Note: Other brands exhibiting at the Salon International de la Haute Horlogerie such as Cartier, IWC, Officine Panerai and Piaget, have not been analyzed in this year’s edition research as this is dedicated to the Haute Horlogerie category as defined by DLG only. TRACKING 18 HAUTE HORLOGERIE BRANDS
  4. 4. 4 IN THE TOP 20 MARKETS ACROSS THE GLOBE This Report Markets Brazil, China, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Qatar, Russia, Saudi Arabia, Singapore, Spain, Switzerland, Thailand, Taiwan, United Kingdom, United Arab Emirates, United States.
  5. 5. 5 On the occasion of the Salon International de la Haute Horlogerie, Digital Luxury Group releases the WorldWatchReport™ 2015 - Haute Horlogerie Edition. This report is an excerpt, to get the complete information purchase your copy of the WorldWatchReport™ 2015 - Haute Horlogerie Edition. Click here to purchase the Haute Horlogerie Edition
  6. 6. 6 MARKETS Markets
  7. 7. 7 GLOBAL INTEREST FOR HAUTE HORLOGERIE GREW BY +23% Markets Global Highlights GLOBAL, WORLDWIDE JAN-NOV 2014
  8. 8. 8 ORIGIN OF INTEREST JAN-NOV 2014 SHARE OF INTEREST [Y/Y: JAN-NOV 2014 VS. JAN-NOV 2013] Markets Global Map GLOBAL INTEREST FOR HAUTE HORLOGERIE GREW BY +23%
  9. 9. 9 CHINA IS THE BIGGEST AND FASTEST GROWING MARKET Markets Global Benchmark ORIGIN OF INTEREST, WORLDWIDE X-AXIS & BUBBLE SIZE: JAN-NOV 2014 SHARE OF INTEREST Y-AXIS: Y/Y JAN-NOV 2014 VS. JAN-NOV 2013 China United States United Kingdom Japan France Italy Germany Russia India Spain Mexico Haute Horlogerie growth: +23% -10% +0% +10% +20% +30% +40% +50% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% GrowthRateY/Y Share of interest
  10. 10. 10 CHINA, THE FASTEST GROWING MARKET WITH +41% Y/Y Markets China Highlights HAUTE HORLOGERIE, CHINA JAN-NOV 2014 VS. JAN-NOV 2013 10 FASTEST GROWING BRANDS GROWTH BY CATEGORY 10 MOST SOUGHT AFTER BRANDS EVOLUTION OF CHINESE INTEREST FOR HAUTE HORLOGERIE
  11. 11. 11 BRANDS Brands
  12. 12. 12 TOP 15 MOST SEARCHED HAUTE HORLOGERIE BRANDS IN 2014 Brands Global Ranking HAUTE HORLOGERIE, WORLDWIDE SHARE OF INTEREST JAN-NOV 2014
  13. 13. 13 FASTEST MOVING HAUTE HORLOGERIE WATCH BRANDS Brands Global Evolution GROWTH RATE, WORLDWIDE Y/Y JAN-NOV 2014 VS. JAN-NOV 2013
  14. 14. 14 VACHERON CONSTANTIN, THE FASTEST GROWING BRAND Brands Vacheron C. China CHINA, VACHERON CONSTANTIN JAN-NOV 2014 VS. JAN-NOV 2013 China 78% INTEREST FOR LADIES WATCHES IS LEADING THE GROWTH78% OF THE INTEREST COMES FROM CHINA 10 MOST IMPORTANT PROVINCES OF ORIGIN* Other 22%
  15. 15. 15 COLLECTIONS Collections
  16. 16. 16 DIFFERENT CONSUMER PREFERENCES BY COUNTRY Collections Global Preferences COLLECTIONS BY CATEGORY, COUNTRY LEVEL SHARE OF INTEREST JAN-NOV 2014 Audemars Piguet Royal Oak & Royal Oak Offshore collections are the most sought after collections in 15 countries tracked by the WorldWatchReport™. However, local preferences arise in 5 markets: China, France, Japan, Russia, and Thailand. Reverso Jaeger-LeCoultre Sky Moon Tourbillon Patek Philippe France’s #1 [23% share of interest] Russia’s #1 [16% share of interest] China’s #1 [13% share of interest] 1815 A. Lange & Söhne
  17. 17. 17 AUDEMARS PIGUET ROYAL OAK IS THE LEADING COLLECTION Collections Global Audemars P. SEARCH ORIGIN, AP ROYAL OAK X-AXIS & BUBBLE SIZE: SHARE OF INTEREST JAN-NOV 2014 Y-AXIS: Y/Y JAN-NOV 2014 VS. JAN-NOV 2013
  18. 18. 18 SOCIAL MEDIA Social Media
  19. 19. 19 FACEBOOK ENGAGEMENT RATE FALLS BY -33% Social Media Facebook Benchmark BENCHMARK FACEBOOK COMMUNITIES EVOLUTION OF ENGAGEMENT RATE Y/Y 2014 VS. 2013 ENGAGEMENT RATE AND NUMBER OF FANS AT DEC. 2014 TOP 5 HAUTE HORLOGERIE BRANDS ON FACEBOOK 837643 515860 384470 282872 186257
  20. 20. 20 INSTAGRAM OUTPERFORMS FACEBOOK’S ENGAGEMENT RATE Social Media Instagram Benchmark BENCHMARK INSTAGRAM COMMUNITES X-AXIS & BUBBLE SIZE: FOLLOWERS AT END DECEMBER 2014 Y-AXIS: AVERAGE ENGAGEMENT RATE JAN-DEC 2014 Audemars Piguet Jaeger-LeCoultre Roger Dubuis Franck Muller Girard-Perregaux 2% 3% 4% 0 50000 100000 150000 200000 250000 Averageengagementrate Number of followers Instagram outperforms Facebook with an average engagement rate of as much as 3.76% compared to only 0.61% for Facebook. Audemars Piguet is the best performing brand with a community of 181,846 fans and an average engagement rate of 4.15%. Instagram acts as complement to Facebook, as the user experience the platform gives is both simple in features and has an optimized layout for mobile. This makes Instagram the ideal platform for brands to engage with digitally savvy customers.
  21. 21. 21 METHODOLOGY Appendix Methodology
  22. 22. 22 OVER 500 MILLION MONTHLY SEARCHES … Appendix Methodology
  23. 23. 23 … WITH PROPRIETARY INTELLIGENCE Appendix Methodology
  24. 24. 24 DLG PROPRIETARY INTELLIGENCE Appendix Methodology Search Engines Based on Google, Bing, Yandex in Russia and Baidu in China. Search Queries Extracted from search engines, the large amount of exact search queries collected every month for luxury brands encompasses a large semantic field related to the brands, and include synonyms, plurals and misspellings. Over 500 million searches monthly. Markets The current geographic coverage includes the top 20 luxury export markets: Brazil, China, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Qatar, Russia, Saudi Arabia, Singapore, Spain, Switzerland, Thailand, Taiwan, United Kingdom, United Arab Emirates, United States. Additional markets can be added upon request. Languages English, French, Italian, German, Japanese, Portuguese, Russian, Simplified Chinese, Spanish, Arabic and Thai. Brands +600 brands across 6 segments: Watches, Hotels, Fashion, Jewelry, Beauty, Cars.
  25. 25. 25 DLG INTELLIGENCE TEAM Appendix Methodology David Sadigh Founder & CEO Raoul Beck Chief Operating Officer Jonathan Cifuentes Head of Technology Inès Lazaro Product & Marketing Manager Marine Scully Marketing & Intelligence Robin Hurni Research Analyst
  26. 26. 26 ABOUT THE WORLDWATCHREPORT™ Appendix About WWR The leading luxury watch market research since 2004, the WorldWatchReport™ tracks and analyses the desirability of brands across the world. Based on unbiased information on consumer interest derived from billions of online searches on the world’s top search engines (Google, Bing, Baidu, Yandex), the report analyses 62 luxury watch brands and over 1,500 models to give brands visibility of their performance against their competitors. The WorldWatchReport™ is one of many business intelligence solutions that DLG Intelligence provides. For more information: www.worldwatchreport.com
  27. 27. 27 ABOUT DIGITAL LUXURY GROUP Appendix About DLG Digital Luxury Group is an international company that delivers digital marketing services, business intelligence solutions, and industry events, to enable smarter business decisions. With offices in Geneva, Shanghai, Paris, and New York, Digital Luxury Group’s three divisions represent a unique combination of technology and luxury savoir-faire: • DLG Agency - Bespoke digital marketing and communication services for forward-thinking luxury brands. • DLG Intelligence - Business intelligence solutions used by luxury brands, retailers, and leading financial institutions to track and analyze the evolution of the luxury industry. • Luxury Society - Connecting, informing and inspiring the world’s leading luxury professionals. For more information: www.digitalluxurygroup.com Since 2004, DLG has been publishing the WorldWatchReport™ a baseline market study for the watchmaking industry in partnership with Europa Star and with the precious support of the Fondation de la Haute Horlogerie. Digital Luxury Group, DLG SA 7 Avenue Krieg CH-1208 Geneva Switzerland
  28. 28. 28© Digital Luxury Group www.digital-luxury.com ilazaro@digital-luxury.com Inès Lazaro Product & Marketing Manager, DLG Intelligence +41 22 702 07 51 ch.linkedin.com/in/ineslazaro
  29. 29. 29 On the occasion of the Salon International de la Haute Horlogerie, Digital Luxury Group releases the WorldWatchReport™ 2015 - Haute Horlogerie Edition. This report is an excerpt, to get the complete information purchase your copy of the WorldWatchReport™ 2015 - Haute Horlogerie Edition. Click here to purchase the Haute Horlogerie Edition

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