Effective customer lifecycle management can power your business growth. Here are 5 moves you can do to enhance customer lifecycle management and ensure yours reaches its full potential. Visit our website for more details and to subscribe to our eNewsletter http://www.digitalalchemy.asia Let’s connect… http://www.facebook.com/DigitalAlchemyLimited http://twitter.com/Digitl_Alchemy http://www.youtube.com/user/DigitalAlchemyPtyLtd http://www.linkedin.com/company/digital-alchemy http://plus.google.com/109695231036450612270/posts http://instagram.com/Digitl_Alchemy Don’t forget to follow our SlideShare channel for more content in the world of database marketing!

1. CUSTOMER
LIFECYCLE
MANAGEMENT
MOVES TOMOVES TO
ENHANCE

2. Customers, during each
stage of the customer
lifecycle, need different
marketing campaigns to
drive the desired response
towards the brand.

3. UPSELL
Thus, marketers have widely
adopted Customer Lifecycle
Management to ensure that
they engage the customers
appropriately according to the
lifecycle stage they’re in.
ON BOARDING

4. UPSELLON BOARDING
How can we be sure that
your adopted Customer
Lifecycle Management is
reaching its full potential?

5. FOLLOW THESE
STEPS

6. 1
SET A CLEAR
GOAL

7. GOAL
HALFWAY
A
PROPERLY SET IS
REACHED.
- ZIG ZIGLAR

8. DO YOU WANT
TO DRIVE MORE
SALES OR PROFIT?
WHAT VALUES DO
YOU WANT TO
DRIVE FORWARD?
WHAT MARKETING
GOALS DO YOU
WANT TO SET?

9. You need to know where
you are going in order to
reach your destination!

10. 2
CUSTOMER
INTERACTIONS
UNDERSTAND

11. - THEODORE ROOSEVELT
PEOPLE DON'T CARE
HOW MUCH YOU
KNOWHOW MUCH YOU CARE
UNTIL THEY
Surprise!

12. There are moments of truth
throughout the customer
lifecycle, which reveal key
events, as customers react
along the way through
marketing campaigns.
YESNO

13. NO YESNO
YES
NO
YES
Address these events, such as
customer satisfaction,
behaviour, and usage, as they
are vital to optimising the
best marketing route to take.

14. 3
RELEVANT
BE

15. YOU CAN INCREASE THE
AS IT STAYS RELEVANT.
LEVEL OF COMMUNICATION
AND THE VOLUME AS LONG
– REGAN YAN
50%

16. 11:30
Communicating with the
customers with the right
approach drives value forward
from key moments of truth
towards the marketing goals.

17. 11:30
1
+FREE
DRINKS!
Because a message with
relevant content, offered at the
relevant/right time, via
relevant channels and
platforms is most likely to be
noticed by the target customers.

18. 11:30
Resulting in greater
awareness and better
perception that can boost
engagement and
accelerates positive action. BUY!

19. 4
CUSTOMERS’
FOOTSTEPS
TRACK

20. THE MOST IMPORTANT THING
IN COMMUNICATION IS TO
HEAR WHAT ISN'T BEING SAID
-PETER DRUCKER

21. Follow customers’
digital footprints by
tracking key metrics,
such as open and
click-through rates.
1

22. Through analysing customer
triggers, events, and
behaviours, you can capture
valuable customer insights and
measure the effectiveness of
the marketing campaigns.

23. 5
TOWARDS CUSTOMER
CHANGES
RESPOND WISELY

24. LIFE IS 10%
WHAT HAPPENS TO YOU AND
90% HOW YOU RESPOND TO IT.
- LOU HOLTZ

25. ARE CUSTOMERS
SHOWING LESS
AWARENESS,
INTEREST, AND
ENGAGEMENT?
IS THERE A
DECLINE IN USAGE
AND RETENTION?
ARE THEY
WITHDRAWING?

26. If the click-through rate
and/or open rate falls, you
may consider sending
another optimised and
personalised offer or reward
to retain their interest.
CREDIT CARD
XXX-XXXX-XXX
LOW FEE

27. By taking the appropriate
action, you can turn crisis
into opportunity and get
customers back on track.
$
LOW
INTEREST

28. Customers have unique needs and behaviours
during each stage of their lifecycle. Marketers can
enhance customer lifecycle engagement by
devising effective customer interaction strategies
that build long-term loyalty and drive growth.

29. UNDERSTAND THAT DIFFERENT CUSTOMERS
WILL RETURN AT DIFFERENT TIMES AND FOR
DIFFERENT REASONS. IF YOU CAN ALIGN
YOURSELF TO THESE TWO FACTORS THEN YOU
HAVE A MUCH GREATER CHANCE OF SUCCESS.
- REGAN YAN

30. www.digitalalchemy.asia/blog
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Digital Alchemy Limited (DA) is Asia Pacific’s leading database
marketing services provider, operating in Sydney, Melbourne,
Auckland, Bangkok, Hong Kong, Nanjing and Singapore. Our team of
professionals are dedicated to working with clients to improve their
marketing efficiency and to capture latent customer value. Our client
community includes leading companies in financial services,
telecommunications, retail, motoring, media and other sectors.