The anatomy of marketing campaign that works
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A marketing campaign can drive revenue increase or drive customers away. Make sure you have its elements right before sending it out. Visit our website for more details and to subscribe to our eNewsletter http://www.digitalalchemy.asia Let’s connect… http://www.facebook.com/DigitalAlchemyLimited http://twitter.com/Digitl_Alchemy http://www.youtube.com/user/DigitalAlchemyPtyLtd http://www.linkedin.com/company/digital-alchemy http://plus.google.com/109695231036450612270/posts http://instagram.com/Digitl_Alchemy Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
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The anatomy of marketing campaign that works
- 1. CREDIT CARD PLATINUM The Anatomy of Marketing Campaign that works Marketing Campaign that works
- 2. Marketers live and breathe marketing campaigns. A lot of effort is put into them... OFFERS BEST CUSTOMER RETENTION GO LIVE ROI BLAST OPT-IN RESPONSE RATE
- 3. GO LIVE LOSS FAIL OPT-OUT RESPONSE RATEOFFERS BEST and yet, not all campaigns turn out satisfactory. CHURN
- 4. How can we turn the tide?
- 5. the anatomy of successful marketing campaigns… Here is
- 6. Personalised
- 7. Each customer has unique preferences and needs.
- 8. Marketers need to take these into account and personalise their offers to the customers.
- 9. The more personalised an offer is, the higher the chance of conversion. $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
- 10. Delivered through the right channel
- 11. Multichannel communication has become the norm for both customers and marketers.
- 12. MAILBOX However, it doesn’t mean you should blast your campaigns to all possible channels to reach the customers.
- 13. MAILBOX Instead, identify the right channel by considering the customer preference data to make sure you reach your customers through their preferred channels.
- 15. No matter how good an offer is, if it’s delivered at a wrong time, it will be less likely to be taken up. 00:00HOME 99 GUEST 101
- 16. Marketers need to be able to identify, through data analytics, when the best timing is… 00:05 GUEST 101 HOME 99
- 17. … and deliver the offer at the right time, in order to maximise the conversion rate. 00:02 WINNER! GUEST 101 HOME 102
- 19. When you interact with your customers, you need to go by their rules. First Name John Surname Doe Contact No. 1 2345 6789 E-mail Address johndoe@email.com Meet with our team at a time that fits your schedule. Book an Appointment Monday Tuesday Wednesday Thursday Friday Saturday Sunday Preferred Contact Day 09:00 - 11:00 11:01 - 13:00 13:01 - 15:00 15:01 - 17:00 Out of working hours Preferred Contact Time
- 20. If they prefer the interaction to be outside of business hours, you have to be able to deliver that to avoid opportunity loss. 10:00 AM Trust Bank Accept Decline
- 21. M issed Call Because an opportunity loss is an opportunity cost. 10:02 AM
- 23. Personalisation is not an extra add-on, it’s an expectation from the customers. In a lot of cases, millions at once.
- 24. GOOD MORNING OVEN FRESH BAKING Marketers should be able to answer those needs at the best time and through the best channel.
- 25. Marketing automation is the key to achieve delivery of personalised campaigns at scale.
- 26. …before your competitors do. KEEP UP There’s no denying that today’s customers are more demanding. MAKE SURE YOU
- 27. FIND OUT how marketing automation powers your campaign, watch the full video by Regan Yan here www.digitalalchemy.asia/blog WANT TO LEARN MORE about database marketing and Digital Alchemy? Subscribe to our newsletter Your Email Address www.digitalalchemy.asia