2. Agenda
60 Seconds About Me
Web Analytics – Why should I care?
Starting a Career in Web Analytics
Q&A
3. Alex Who?
Manager, Marketing of ClickEquations Blogger at Digital Alex
Site - www.clickequations.com Blog - www.alexlcohen.com
Blog - www.clickequations.com/blog LinkedIn -
http://www.linkedin.com/in/alexcohen
Twitter – clickequations Twitter - digitalalex
5. Why Does It Matter?
• No undergraduate training
• Poorly understood
• Field still young
• Requires unique skills
– Analytical ability
Demand – Persuasive
Supply communication
– Business acumen
– Technical facility
6. 4 Basic Elements of Web Analytics
1 People 2 Sources of Traffic 3 Site Interaction
4 Outcomes
7. What Is Web Analytics?
Web
analytics is
awesome!
9. 3 Biggest Barriers to Breaking Into
Web Analytics
1. Recognized academic credentials
2. Real-world analytics experience
3. A well-connected social/professional network
The Solution?
WEB ANALYTICS BOOT CAMP!
Source: James Gradner, Aquent
10. Week 1 - Stock Your Web Analytics Library
1
Web Analytics: An Hour A Day - Avinash Kaushik
2 Web Site Measurement Hacks - Eric Peterson
Big Book of KPIs – Eric Peterson
3
11. Week 2-3 – Start a Blog and Measure It
1 Pick A Topic Ooh,
pick me,
pick me!
2 Pick A Blog Platform
3 Measure Your Blog
12. Week 4 - Join The Web Analytics Community
Sign up for the Yahoo Web Analytics Forum
Read web analytics blogs
Occam's Razor - Useful web analytics how-tos
Web Analytics Demystified by Eric Petersen
Analytics Talk – All about Google Analytics
The Commerce360 Blog - search engine marketing and Omniture
GrokDotCom by Future Now - a variety of interactive marketing topics beyond
measurement
Digital Alex by me, Alex Cohen
Meet people at a Web Analytics Wednesday
13. Week 5 - Investigate Training Options
1 Association
2 Vendors
3 Videos
4 Articles
5 Certification
14. Week 6 – Plan out the next 6 months
Learn about testing
Offermatica, Optimost, Sitespect
Try it out for free with Google Website Optimizer
Explore voice-of-the-customer (VOC) measurement
Foresee, Opinion Labs or iPerceptions
Attend the eMetrics Marketing Optimization Summit
Explore everything else!
User experience
Paid search marketing
Search engine optimization
Volunteer to help a small business