With the continued growth in the ability of mobile devices to connect with everything, we have seen the introduction of a new range of connected devices including the connected toaster. The question is: “What does the future hold for the mobile device as the remote control for the home. In this discussion, we will take a look at the range of devices and services driving this new connectedness and ask a few questions on the role of these in our daily lives. Can there be too much or is there not enough?

1. CHIP GROSS
DIRECTOR OF CLIENT SERVICES
FOR Dell | PRESENTED BY AKQA. CONFIDENTIAL AND PROPRIETARY
Mobile and the Connected Home

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5. What we’ve been up to

13. Today’s discussion

18. Sense Report Analyze Act

19. Sense

20. Report

21. Report

22. Report

23. Report

24. Analyze

25. Analyze

26. Analyze

27. Act

28. Act

29. “An Amazing Smartphone App
Just Saved A Baby's Life”
Business Insider · by Matt Johnston · September 6, 2014
Act

30. A few challenges

32. +

35. Two forces

37. “The oldest and strongest emotion of
mankind is fear…
…and the oldest and strongest kind of
fear is fear of the unknown”
HP Lovecraft

39. “Yeah, but your scientists were so
preoccupied with whether or not they could,
they didn't stop to think if they should…"

43. We can know more than we ever wanted to
about almost anything
!
(…and increasingly act on it)

44. What this all means…
(Maybe)

45. The end of mystery

46. Sensory Extension

47. The gain from an increase or loss from a decrease
in the consumption of a good or service.
Marginal Utility

48. Benefit >

49. This is just the beginning

50. Yet we still lose our car keys……

51. …..And maybe thats a good thing

52. Questions?

53. Thanks