Che impatto ha avuto la pandemia nei settori Food&Beverage? Il mondo del Digital Food ci stuzzica, ci coinvolge, elimina le barriere e ci offre nuove opportunità. Un pomeriggio per parlare delle nuove frontiere del mondo Food & Beverage. Presentazione di Francesco Magro, CEO & Founder Winelivery.

1. Digital
afternoon
Winelivery:
A Customer Oriented
Company

2. Winelivery ©2022 - All Rights Reserved
ABOUT US
2
The fastest growing company of the last 4 years in Italy. Top 10 in Europe

3. Winelivery ©2022 - All Rights Reserved
VISION
The first customer data platform in the vertical
of Wine & Beverage, through which producers
and brands can join to communicate, distribute
and enhance their products thanks to an
exceptional service
“
“
3
To close the information and distribution gap between brands and customers

4. Winelivery ©2022 - All Rights Reserved
WHAT WE ARE NOT..
No price and assortment competition
“You can find
everything at the
best price”
“A digital enabled community
that aims to deliver value for it
participants”
E-COMMERCE
WINELIVERY
VS

5. Winelivery ©2022 - All Rights Reserved
A TECH COMPANY
5
A digital native Company that focuses on technology to scale up the business model
1309 ratings
4.6
ranking IT
#6
Food & Beverage
developer
Winelivery
language
IT
+3 (EN, SP, FR)
Winelivery is a bev-tech company since its business model is
empowered by a proprietary technology in perpetual evolution that
allows the business to scale on the B2C market and offer Brands
advanced B2B Data & Media Services.
Winelivery app (available for iOS and Android) is the enabling core of
the Company’s business model, as it is:
• a point of sale for the Retail Business (accounting for 90% of
transactions)
• a point of data collection for the Data & Media Business
• an engagement channel to inform the customer on brands and
products

6. Winelivery ©2022 - All Rights Reserved
A CUSTOMER DATA PLATFORM
Being aside our users both at home and out of home in order to support brands go to market
Brand Building & Products Launch Market Research & Decision Making

7. Winelivery ©2022 - All Rights Reserved
OUR PATH
We are growing exponentially since our starting
March 2017
€150k equity
crowdfunding at a valuation
of €1.2m pre-money to try
to replicate the model
already validated in Milan in
a second city: Bologna
Winelivery is founded with
the aim of bringing to Italy
and Europe a successful
business model already
operating overseas
December 2018
€1.3m equity
crowdfunding, based on a
pre-money valuation of
€7.2m
March 2018
€400k equity crowdfunding
at a valuation of €3.2m pre-
money
Selection for EndeavorX, a
program for the best Italian
start-ups
Admission to Elite, a
program of Borsa Italiana to
represent and support best
Italian companies
December 2019
€1.5m private round at a
valuation of €9.5m pre-
money
December 2020
€2.5m private round at a
valuation of €24.5m post-
money
December 2021
The first proprietary POP
store is opened in Milan
The first proprietary dark
store is opened in Milan A second proprietary dark
store is opened in Bologna
Two further stores are
opened in Turin and
Florence
New franchised stores are
opened in 6 cities, including
Rome and Naples
Massive franchising scale-
up opening 38 new dark
stores across all regions of
Italy
13 new franchised stores
are opened throughout Italy
Introduction of Data &
Media business
23k 111k 600K
1.3M
7M
9M
1° Sole24Ore Campioni
Della Crescita 2021 (Italy),
9° Financial Time Most
Growing Company 2022
(Europe)
2016 2017 2018 2019 2020 2021
Winsight Spinoff

8. Winelivery ©2022 - All Rights Reserved
WE STARTED IN 2015
by competing in the blue ocean of drink delivery

9. Winelivery ©2022 - All Rights Reserved
BLUE OCEAN STRATEGY
risky strategy that can bring high growth
We have chosen not to enter an existing sector to try to beat
the other operators, but we have chosen to try to work on
different variables in order to create a new market ("the blue
ocean") making the competition an irrelevant variable.

10. Winelivery ©2022 - All Rights Reserved
KEY PILLARS
of our strategy
Avoid Competition. We need to focus on our
uniqueness.
We arbitrarily decided to implement a business model based on something that did
not yet exist. "Even when we had the assets to compete in ecommerce, we decided
not to compete.”
Focus on the value delivered to the customer and not
on what others are doing.
Considering the competition as irrelevant, we do not focus on follower objectives
(such as reducing prices or simply improving the level of service). In this way, we are
obliged to develop actions capable of creating value for the end customer to fill
unexpressed needs.

11. Winelivery ©2022 - All Rights Reserved
SOME RESULTS
of our strategy
+1.3 MLN App Downlaod
4% Penetration on the potential market
CAGR 273% (2016-2021)
11

12. Copyright 2021 - Winelivery Srl - All Rights Reserved

13. Grazie!