Mobile Marketing involves examples of popular QR codes, reviews on mobile apps such as Snapchat, examples of iAds and it also includes information on proximity marketing.
Brand experience Peoria City Soccer Presentation.pdf
Mobile marketing
1. Mobile Marketing
Arfa Paul
Hannah Dolphin
Sophia Taylor Mclean
Nicola Law
Lucy Dench
Ethel Nti
2. What Color is Your Ad? Green is His, Purple is Hers, and
Use Blue to Straddle the Gender Divide
• The ‘isolation effect’ is a psychological factor which states that people have a superior recall when
things stand out on their own
• Colour is something people recognise and process from an early age
• In adverts, bright colours are used to target men and softer colours are used for women
• The colours purple, pink and turquoise have proven to attract female consumers
• Men are more likely to pay attention to red as it is the colour of power and excitement
• Blue is the best colour to use if a product/message is aimed at a gender-neutral crowd as it is the
colour of clear skies and competence
• 57% of men and 35% of women preferred the colour blue so
it’s considered as the favoured colour of both sexes
3. Increasing Engagement With User-Generated Content
• The main purpose of online and mobile content is to engage with the audience and create a
memorable experience so you increase your brand awareness and brand loyalty.
• The technology firm, Rivet Works, Inc. has launched user-generated content (UGC) solutions for
both online and mobile marketing that aim to take targeted advertising to a whole new level
• UGC solutions are designed to deliver advertising materials and content that will speak directly to
the individual reading it
• This is done by information being gathered from user’s web browsing habits and ensuring that they
have access to materials that speak most to them as individuals.
• UGC connects a company to its market and potential customers with experienced customers,
building trust, inspiring purchase, and creating online community
• The result is a riveting level of engagement and authenticity
4. Google Ad uses mobile to take over Times
Square
• Google have created a new ad that features on a New York City Times
Square billboard
• The ad includes interactive features where mobile users can download the
‘Andriodify’ app, and create android versions of themselves
• These creations can be submitted to be shown on the billboard
• Once up on the billboard, the creators can play
with them
• Users not in New York City can still submit their
android versions of themselves, and are notified
by email if the feature on the billboard
5. Macy’s Deploys QR Codes for Black Friday
Bonanza
• Huge department store Macy’s have created an in-store promotion for
black Friday
• QR codes have been placed in-store, and if customers scan these they can
win between $10 and $250 in digital gift codes, as well as other prizes
• New prizes are generated each hour, encouraging people to stay in store to
maximise their chances of winning
• Ahead of the offer, Macy’s ran a TV ad to promote the event, featuring
cartoon character Spongebob Squarepants
• This use of QR codes engages the customers, and also with
the codes only being placed in-store, customers are
encouraged to come in before they can claim the offer
6. 55 Per Cent of Consumers Consider Mobile
Critical to Good Marketing
• According to mobile gamification company 3radical, 55% of consumers are
more likely to respond to marketing messages are timely
• They also feel that location and mobile are essential in ensuring the
messages are relevant to them
• 45% of UK consumers are less likely to buy from a brand that don’t provide
the relevant information they need to make a purchasing decision
• The research carried out also showed that 33% of people will ignore
communications from their favourite brands due to a lack of targeted
marketing
• “Our research shows that consumers are giving brands a clear message
about what they want; nowadays, they are looking for a true value
exchange between the business and the customer. It needs to be mobile
and it must be contextually relevant to them.”
7. Snap Chat
Snapchat is exceptionally easy to set up and use. By creating a unique Snapchat, account
users can add friends by connecting to their phone’s address book, Linking to Facebook, or
by entering specific Snapchat usernames. . Users can see a list of sent and received
messages and can see if messages have being viewed. To send a message, users snap a
picture with the in-app camera and type a descriptive short text message, set the length of
time the photo will display, select specific contact, and send. Users can also add pictures to
their personal ‘Story’, which allows everyone in their contact, list to view the picture.
Furthermore, users who are using the app at the same time can initiate a private
teleconference with each other.
8. New users create a login, then can import contacts and sign up to follow other users.
Users can easily take a photo within the app or import one from their camera roll,
then quickly enhance the photo by using lighting and contrast effects. Users can also
add borders and filters to add blur effects, and change the brightness of a photo.
Users can add a caption and share the photo on Instagram and Twitter, Facebook,
Flickr, Tumblr or by email. Users can view, like, and comment on photos or videos.
This is not an app for managing your photos -- you cannot create an album or even
share multiple photos at once.
9. Pinterest
Pinterest is a semi-social site helps users collect images for inspiration. Users can
post images with inspirational quotes and other upbeat notes that other users
can ‘pin’ and will show on their homepage, they can also post comments on
photos other users have picked. Users pull images from other websites, product
shots (and references to specific products) are very common. Users can post
brief descriptions, which may include relevant facts. Users categorize their
Pinterest boards by topic such as fitness or food and drink. That makes it easy to
search for other users with similar tastes. However, Pinterest feels less
interactive than Facebook or Twitter; users seem to repin more than they
comment, which doesn't make the experience very social.
10. NFC – Near Field Communication (Who is
using this already?)
1.In 2014, Nintendo announced amiibo,
a series of figurines for use with the
Nintendo 3DS and Wii U gaming
platforms.
2.In 2014 Apple Inc. announced Apple
Pay, an NFC payment feature for the
iPhone 6, iPhone 6 Plus and Apple
Watch
3.In 2013, Samsung and Visa announced a
major partnership to develop mobile payments.
11. Proximity marketing (How is this being utilised by
companies)
• Proximity is most relevant to investors
today, as it represents the final
connection between companies and
consumers.
• For companies to use proximity marketing
all that is needed is for the phone user to
have enabled
• Bluetooth on their devices and a
consumer who has expressed a
willingness to receive ads (“opted-in”),
leading retailers and brands including
Apple AAPL +1.18%, Macy’s, Coca-Cola
and Procter & Gamble PG +0.09% are
utilizing Proximity Marketing to close the
last gap between the customer and the
register
• By using cellular technology, marketing
messages are sent to mobile-device users
who are in close vicinity to a business
• Targeted offers based upon proximity leads to
higher conversion rates, which is the ultimate goal
for brands and their investors.
• Proximity Marketing has tremendous revenue-producing
potential, allowing everything from
retailers, hotels, casinos and more, to deepen their
connection with consumers, encourage more
loyalty and greatly improve the customer
experience. Importantly, all of these factors
combine to make Proximity Marketing a very
effective tool to generate higher ROI for
businesses and advertisers.
12. C App Development
• Apple’s mobile operating system is
called iOS and require the use of
Objective C.
• Samsung’s mobile platform is Android
and run their mobile applications
through Java.
• Adobe Air is also an app developer
and is used by both iOS (iPhone, iPad,
iPod touch), Android and BlackBerry.
13. 3 examples of iAds:
1. Liberty mutual iAd http://youtu.be/9AbpLO_LnPM
2. Toy story 3 iAd
3. Dove men care iAd
14. Smartphone statistics by country
• Source- http://think.withgoogle.com/mobileplanet/en/
• This graph shows that the most purchases for smartphones have been
made in China (69.4), Vietnam (59.8) and Indonesia (56.6). The countries
with the least purchases of smartphones are the Netherlands (17.7) and
Belgium (16.2).
15. QR codes
1. YouTube QR code-
2. Facebook QR code-
3. Twitter QR code-
4. MAC cosmetics-
5. Debenhams beauty page-
6. Rimmel London-
