Social Web Analytics eBook Summary

Overview of Social Web Analytics July 2008

Importance of the Social Web The social web will become the primary center of activity for whatever you do when you shop, plan, learn, or communicate. It may not take over your entire life (one hopes), but it will be the first place you turn for news, information, entertainment, diversion. Larry Weber, Chairman, W2 Group and Racepoint Group “ ”

Presentation Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Download the complete ebook at: www.SocialWebAnalytics.com

Introduction to Social Web Analytics If you could go back to the mid-90s and offer a marketer a little box that could sit on her desk and let her listen in on thousands of customer conversations and participate in those discussions regardless of geography or time zone, it would appear so far-fetched that she’d probably call security. This eBook is about that reality.

The Need for Measuring the Social Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Listen and Participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating a Personalized “MyChannel” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Brand Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Measurement & Evaluation of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Market Research ,[object Object],[object Object],[object Object],[object Object],Traditional Market Research Continuous Engagement Loop

Benefits of Social Media Market Research ,[object Object],Market Research With Social Media Market Research Traditional Methods Designed to detect weak signals Designed to achieve statistical confidence Multi-parametric Sequential parameters Wide focus Tight focus Inculcates brand loyalty Independent of loyalty Emotional Unemotional Two-way (mutually rewarding) One-way (requires incentive for participation) Continuous Ad hoc or regular interval

Comparing the Tools ,[object Object],[object Object],[object Object],[object Object]

Understanding the Free Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engines ,[object Object],[object Object],Google provides an email alert service to notify you when a new item is added to their "News,” "Web," “Blogs,” "Groups" and “Video” indexes Enables you to know exactly when you are mentioned, without having to continually run manual searches

Google Trends ,[object Object],[object Object],Specific news items are associated with the spikes in query volume

Blog Search Engines ,[object Object],[object Object],[object Object],[object Object],Other blog search sites include:

Social Bookmarking ,[object Object],[object Object],Other social bookmarking sites include:

Social News ,[object Object],[object Object],[object Object],[object Object],[object Object],Other social news sites include:

Microblogging Search ,[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the Paid Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Paid Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic Insights Tactical Analysis Monitoring

Vendor Overview ,[object Object],[object Object],Vendors include:

When to Use Free Tools and Paid Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use Paid Tools When… Use Free Tools When…

In Our Next Issue ,[object Object],[object Object],Contact us today to discuss how you can benefit from the analysis of social web 781-895-7714 [email_address]

Social Web Analytics eBook Summary

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Social Web Analytics eBook Summary