10 Practical Tips to Supercharge your Affiliate Marketing
•Télécharger en tant que PPTX, PDF•
0 j'aime•472 vues
Presentation delivered at the Digital Marketing Show 2015 by Caroline Mulvihill, BT and Ciaron Dunne, Genie Goals. www.geniegoals.co.uk
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (10)
Plus de DigitalMarketingShow
Plus de DigitalMarketingShow (20)
Dernier
Dernier (20)
10 Practical Tips to Supercharge your Affiliate Marketing
- 1. 10 practical tips to supercharge your affiliate marketing 19th November 2015
- 2. Ciaron Dunne • 12 years in affiliate marketing and retail • MD Genie Ventures • Co-founder of Broadband Genie • Co-founder of Genie Goals • Board advisor at Amara
- 3. Genie Goals • Specialist CPA marketing agency for the retail sector • Paid search, display, shopping, email • 8 in house languages • Tech-heavy • Campaigns in 63 territories
- 4. Caroline Mulvihill • Head of Affiliate sales for BT • Over 17 years of digital marketing experience • 12 years specialised in Affiliate Marketing. • Twice won “Best Managed Affiliate Programme” at the Performance Marketing Awards (2011 and 2015). • I work in a log cabin/shed in my garden 3 days a week and in BT HQ the rest of the time
- 5. The BT Programme Probably the largest Telecoms programme in the UK Drives 15% of BT’s total sales ARPU is consistent with other channels Churn rates are lower than most other channels 89 active affiliates on the programme Drives 37% of BT’s online sales © British Telecommunications plc
- 8. 8. Communication © British Telecommunications plc
- 9. 7. Speed
- 10. 6. Budget Planning © British Telecommunications plc
- 11. 5. Setting Commissions © British Telecommunications plc
- 13. 3. Landing Pages (1) © British Telecommunications plc
- 14. Landing Pages (2) © British Telecommunications plc
- 15. 2. Stay humble © British Telecommunications plc https://www.flickr.com/photos//apasciuto/4862849741
- 17. Thanks! Questions? Caroline Mulvihill Ciaron Dunne @GenieGoals
Notes de l'éditeur
- High margin vs high volume / don’t treat margin as an end in its own right – i.e. don’t think that downward pressure on CPAs is a good thing
- (1) Exponential increase in volume as margin drops (2) Vary CPAs and find out which affiliates are elastic
- Speed! (of dedupes, validations, payments). These are all risk factors for affiliates, and will get factored into the margin (and therefore the volume).
- Treat your affiliates like your PR team would treat bloggers. Add them to press release list, invite them to launches, get them involved in betas (etc.) (NDAs may be needed!). Make them feel special, and you'll get lots of love back :)