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Getting Petroleum Distributors started (re-started) with web 2.0
1.
2. Support Petroleum Distributors with
Technological Sales & Marketing Weapons
Sales and Marketing Tools
○ Website
○ Web Presence
○ Marketing & Lead Development
Balanced Scorecard & Six Sigma
○ Dashboards
○ Scorecards
○ KPI’s
○ Metrics
3. Getting Started with Web 2.0
Your Website
Social Media
Links & Positioning
Position & Market YOUR Brand
Keeping Score
Getting ROI
4. Turn on Website
Analytics
Create and Use
Landing Pages
Validate and update
your Brand Links
Activate Your Blog
Link to your Social
Media pages
5. Update your
Personal Profile on
LinkedIn
Setup your
Company Page on
LinkedIn
Evaluate your
Employee Pages
Post presentations
to SlideShare
6. Brand your
company page
Post at least 5
videos
Link the pages
to your website