2. Social media
- It’s a platform that is easily accessible to anyone with
internet access
- It helps the organizations to increase brand awareness and
often improve customer service
- It serves inexpensive platform for organizations to
implement marketing campaigns
3. Social Media (Cont…)
It offers web-based opportunities for organization to
increase customers
Gives an idea about what customer(s) are looking for?
Get those customer(s) into your Business
They are many different forms on Online Communication
such as…
In short, it increases Visibility, Profitability and Customer
Satisfaction
4. Social Media Usage & its
Statistics 2013
Time on Social Networking Sites
People are spending lot of time on social networking
sites
27% of the total time spent online (U.S) is spent on
social networking sites
15% of the total mobile internet time (U.S) is spent
social networking sites
5. Social Media Usage & its
Statistics 2013 (Cont…)
Marketer Agree!
74% say Facebook is important to their lead generation
52% report finding a customer on Facebook in 2013
43% report finding a customer on Linkedinin 2013
36% report finding a customer on Twitter in 2013
6. More than 15 million brands, businesses
and organizations have Facebook Page.
Facebook users share 2.5 billion pieces of
content per day
40% of Twitter users are passive
participant. In other words, half of the 500
million plus registered users don’t tweet
but watch others tweets
53% of people recommend products in
their Tweets
Social Media Usage
7. Social Media Usage (Cont…)
LinkedInUsage:
More than 200 million users
2 new users join LinkedIn every second
Facebook Usage:
665 million daily active users
1.1 billion monthly active users
751 million mobile users access Facebook monthly
Twitter Usage:
288 million monthly active users, this equals 21% of the world’s
population
More than 500 million registered accounts
Pinterest Usage:
More than 80% of pins are re-pins
80% users are women, 50% of users have children’s
8. Social Media Usage (Cont…)
StumbleUpon Usage:
StumbleUpon boasts more than 30 million users
After 24 hours a popular shared link typically get zero more
“retweet” on Twitter, 5% more likes on Facebook but will get 83%
more “stumbles”
Google+ Usage:
359 million monthly active users
Active users are grew by 33% June 2012 to March 2013
YouTube Usage:
1 billion unique monthly visitors
6 billion hours of videos are watched each month, an increase of
50% over august 2012
9. Advantages of Social Media
Marketing
Increased Exposure
Brand Awareness
Grew Business Partnership
Generated Leads and Conversions
Improved Search Rankings
Increased Traffic etc..