Social Media Strategist, Sarah Mincher, presents 12 Twitter marketing tips aimed at growing and optimizing your small business Twitter account. Visit http://digitalsherpa.com for more!
4. Tip 3. Interact
Customers who engage with
companies via social media spend 2040% more money with those
businesses than other businesses
Source: Bain & Company
5. Tip 4. Use Keyword Hashtags
Tweets that include 1-2 hashtags
receive 2X more engagement than
those without
Source: Buddy Media
6. Tip 5. Include Website Link In
Tweets
Tweets with links receive 86% higher
retweet rates than tweets without links
and 92% of users engagement with a
brand’s Tweets are link clicks
Source: Linchpin SEO
7. Tip 6. Beware of Auto Direct
Messages
Study suggests
AutoDM use led
to a 245%
increase in
unfollow rate
Source: Optify
8. Tip 7. Ask For A Retweet
“Please Retweet” receives a 51%
retweet rate, “Please RT” receives a
39% retweet rate
Source: Dan Zarrella
9. Tip 8. Don’t “Tweet Longer”
Tweets with less than 100 characters
have a 17% higher engagement rate
Source: Dan Zarrella
10. Tip 9. Photo Tweets
Tweets using
Pic.Twitter.com are
94% more likely to
be retweeted
Source: Dan Zarrella