7. Our Flight Plan
5:30 - 5:45 Introductions
5:45 - 6:15 Review + Productivity Tips
6:15 - 7:00 Basics Checklist
7:00 - 7:15 Persona Worksheet
7:15 - 7:20 BREAK
7:20 - 7:40 Overview of Good Web Design + Usability
8. Our Flight Plan
5:30 - 5:45 Introductions
5:45 - 6:15 Review + Productivity Tips
6:15 - 7:00 Basics Checklist
7:00 - 7:15 Persona Worksheet
7:15 - 7:20 BREAK
7:20 - 7:40 Overview of Good Web Design + Usability
7:40 - 8:30 In-Class Work Session
9. Our Flight Plan
5:30 - 5:45 Introductions
5:45 - 6:15 Review + Productivity Tips
6:15 - 7:00 Basics Checklist
7:00 - 7:15 Persona Worksheet
7:15 - 7:20 BREAK
7:20 - 7:40 Overview of Good Web Design + Usability
7:40 - 8:30 In-Class Work Session
Homework - Log in, edit/delete/add page, upload media,
optimize a page for search
10. Principles Review
Overview of WordPress
Whatʼs a CMS?
11. Principles Review
Overview of WordPress
Whatʼs a CMS?
CMS = Content Management System
12. Principles Review
Overview of WordPress
Whatʼs a CMS?
CMS = Content Management System
Easily update text, pictures, links
13. Principles Review
Overview of WordPress
Whatʼs a CMS?
CMS = Content Management System
Easily update text, pictures, links
Integrate with Social Media + Plug-ins
14. Principles Review
Overview of WordPress
Whatʼs a CMS?
CMS = Content Management System
Easily update text, pictures, links
Integrate with Social Media + Plug-ins
Easily get found via search engines
15. Principles Review
Overview of a WordPress
The Good Old Days
Weren’t So Good...
16. Principles Review
Overview of a WordPress
The Good Old Days
Weren’t So Good...
CMS = $Big Money
17. Principles Review
Overview of a WordPress
The Good Old Days
Weren’t So Good...
CMS = $Big Money
Required knowledge of code to update
18. Principles Review
Overview of a WordPress
The Good Old Days
Weren’t So Good...
CMS = $Big Money
Required knowledge of code to update
Expensive to Host
19. Principles Review
Overview of a WordPress
The Good Old Days
Weren’t So Good...
CMS = $Big Money
Required knowledge of code to update
Expensive to Host
Hard for search engines to see
27. What Wordpress Can Do
Create “Static” Pages and Blog
Insert photos, video, text, and links
28. What Wordpress Can Do
Create “Static” Pages and Blog
Insert photos, video, text, and links
Easily add a custom design called a ‘Theme’
29. What Wordpress Can Do
Create “Static” Pages and Blog
Insert photos, video, text, and links
Easily add a custom design called a ‘Theme’
Tons of plug-ins
30. What Wordpress Can Do
Create “Static” Pages and Blog
Insert photos, video, text, and links
Easily add a custom design called a ‘Theme’
Tons of plug-ins
Online Community to Help
34. What Wordpress Canʼt Do
eCommerce for many SKU’s
Massive big websites
Custom functionality (unless you know code)
35. What Wordpress Canʼt Do
eCommerce for many SKU’s
Massive big websites
Custom functionality (unless you know code)
Complex custom designs (unless you know code)
37. Principles Review
Overview of WordPress
Page
Vs.
38. Principles Review
Overview of WordPress
Page
Vs.
(doesn’t change)
39. Principles Review
Overview of WordPress
Page Posts
Vs.
(doesn’t change)
40. Principles Review
Overview of WordPress
Page Posts
Vs.
(doesn’t change) (changes)
41. Principles Review
Overview of a WordPress
Pages Posts
Vs.
42. Principles Review
Overview of a WordPress
Pages Posts
Vs.
Example:
Home
About
Contact Us
43. Principles Review
Overview of a WordPress
Pages Posts
Vs.
Example:
Example:
Home
Blog
About
Recent News
Contact Us
44. Principles Review
Overview of a WordPress
FAQʼs
45. Principles Review
Overview of a WordPress
FAQʼs
Can’t I just move stuff around to get what I want
for a look?
46. Principles Review
Overview of a WordPress
FAQʼs
Can’t I just move stuff around to get what I want
for a look?
I need the site to login users, update Facebook
automatically, take credit cards, cure cancer, etc.
47. Principles Review
Overview of a WordPress
FAQʼs
Can’t I just move stuff around to get what I want
for a look?
I need the site to login users, update Facebook
automatically, take credit cards, cure cancer, etc.
So, I’ll be the first result in Google, right?
48. Principles Review
Overview of a WordPress
Tips
Tabs Are Your Friend
49. Principles Review
Overview of a WordPress
Tips
Google is Your Friend
50. Principles Review
Overview of a WordPress
Tips
http://codex.wordpress.org/
Codex is Your Friend
51. Principles Review
Overview of a WordPress
Tips
Visual
Code: HTML, CSS, PHP, MySQL
52. Persona Design
Use This as Your Guide
Name: Bill Johnson Occupation: CEO of mid-size company.
Age: 52 Company: Apartment Renovations Inc.
Home: Pasadena, CA Clients: Landlords, Real estate investors
Married with 3 kids Culture: Laid back, friendly, professional, quality
Oldest of 4 siblings
65. Keywords Review
How We Find Everything Online
1. Brainstorm keyword phrases around pain points
66. Keywords Review
How We Find Everything Online
1. Brainstorm keyword phrases around pain points
2. Use Google’s AdWords Tool for ideas (free)
67. Keywords Review
How We Find Everything Online
1. Brainstorm keyword phrases around pain points
2. Use Google’s AdWords Tool for ideas (free)
3. Identify keywords to weave into all your content
73. Plugins Design
Powerful Add Ons
1. Simple to Install
2. Adds Functionality
74. Plugins Design
Powerful Add Ons
1. Simple to Install
2. Adds Functionality
3. Google It
75. Plugins Design
Powerful Add Ons
1. Simple to Install
2. Adds Functionality
3. Google It
4. Read Installation
76. Plugins Design
Powerful Add Ons
TIP: Check the
1. Simple to Install
“Average Rating” and
2. Adds Functionality
make sure the Plug-in
3. Google It
will work with your
4. Read Installation
current version
(Wordpress 3.0+)
112. Principles Design
Getting Your User Through Your Site
1. Simple navigation
113. Principles Design
Getting Your User Through Your Site
1. Simple navigation
2. Keyword Headings
114. Principles Design
Getting Your User Through Your Site
1. Simple navigation
2. Keyword Headings
3. Concise Text
115. Principles Design
Getting Your User Through Your Site
1. Simple navigation
2. Keyword Headings
3. Concise Text
4. Great Images
116. Principles Design
Getting Your User Through Your Site
1. Simple navigation
2. Keyword Headings
3. Concise Text
4. Great Images
5. Breadcrumbs
117. Principles Design
Getting Your User Through Your Site
1. Simple navigation TIP: Observe
2. Keyword Headings somebody on your
3. Concise Text site and have them
4. Great Images talk through their
5. Breadcrumbs thoughts
118. Principles Review
Overview of a WordPress
Where
We’ve Been
119. Principles Review
Overview of a WordPress
Where
We’ve Been
1. Getting Traffic to Your Site
120. Principles Review
Overview of a WordPress
Where
We’ve Been
1. Getting Traffic to Your Site
1I. Using plugins instead of code
121. Principles Review
Overview of a WordPress
Where
We’ve Been
1. Getting Traffic to Your Site
1I. Using plugins instead of code
1II. Providing good user experiences