3. Our Flight Plan
11:30 - 11:35 Why Do This?
Friday, August 10, 12
4. Our Flight Plan
11:30 - 11:35 Why Do This?
11:35 - 11:45 5 Easy Pieces
Friday, August 10, 12
5. Our Flight Plan
11:30 - 11:35 Why Do This?
11:35 - 11:45 5 Easy Pieces
11:45 - 12:00 3 Laws of the Online World
Friday, August 10, 12
6. Our Flight Plan
11:30 - 11:35 Why Do This?
11:35 - 11:45 5 Easy Pieces
11:45 - 12:00 3 Laws of the Online World
12:00 - 12:15 Tips From the Trenches...
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7. definition Intro
“A group of people regularly
interacting online united by a
common activity or interest”
Friday, August 10, 12
8. definition Intro
“...and over time a sense of
connectedness develops.”
Friday, August 10, 12
28. Recap Theory
5. Study ‘Em (research)
Friday, August 10, 12
29. Recap Theory
5. Study ‘Em (research)
4. Build Value Around a Cause (passion)
Friday, August 10, 12
30. Recap Theory
5. Study ‘Em (research)
4. Build Value Around a Cause (passion)
3. Plan Your Village (culture)
Friday, August 10, 12
31. Recap Theory
5. Study ‘Em (research)
4. Build Value Around a Cause (passion)
3. Plan Your Village (culture)
2. Find and Camp Easily (frictionless)
Friday, August 10, 12
32. Recap Theory
5. Study ‘Em (research)
4. Build Value Around a Cause (passion)
3. Plan Your Village (culture)
2. Find and Camp Easily (frictionless)
1. Stoke the Fires (grit)
Friday, August 10, 12
51. Jocelyn Glei
Editor in Chief
2011 & 2012 Webby - Best Cultural Blog
135K Twitter followers
1,000,000+ email subscribers
Friday, August 10, 12
52. Jocelyn Glei
Editor in Chief
2011 & 2012 Webby - Best Cultural Blog
135K Twitter followers
1,000,000+ email subscribers
1) Quality over quantity
Friday, August 10, 12
53. Jocelyn Glei
Editor in Chief
2011 & 2012 Webby - Best Cultural Blog
135K Twitter followers
1,000,000+ email subscribers
1) Quality over quantity
2) Don't use your social media channels solely as a
marketing push.
Friday, August 10, 12
54. Jocelyn Glei
Editor in Chief
2011 & 2012 Webby - Best Cultural Blog
135K Twitter followers
1,000,000+ email subscribers
1) Quality over quantity
2) Don't use your social media channels solely as a
marketing push.
3) Trust your user's intelligence, and respond to their
comments and concerns from that place.
Friday, August 10, 12
55. Ashley Jablow
Community Manger
Friday, August 10, 12
56. Ashley Jablow
Community Manger
1. Communities need managing
Friday, August 10, 12
57. Ashley Jablow
Community Manger
1. Communities need managing
2 ...But don't over-manage - community members must have the
freedom, flexibility and sense of ownership of the platform to
make it their own.
Friday, August 10, 12
58. Ashley Jablow
Community Manger
1. Communities need managing
2 ...But don't over-manage - community members must have the
freedom, flexibility and sense of ownership of the platform to
make it their own.
3. Balancing quality and quantity - we don't need or want
everyone to join in, we just want the right people to join.
Friday, August 10, 12
60. Vitaly Friedman
Founder
587K Twitter followers
95K Facebook Likes
1. Create an environment which emphasizes respect and
projects passion onto its users.
Friday, August 10, 12
61. Vitaly Friedman
Founder
587K Twitter followers
95K Facebook Likes
1. Create an environment which emphasizes respect and
projects passion onto its users.
2. It's important to find right people who really love the
project and make them moderators so they can lead the
community
Friday, August 10, 12
62. Vitaly Friedman
Founder
587K Twitter followers
95K Facebook Likes
1. Create an environment which emphasizes respect and
projects passion onto its users.
2. It's important to find right people who really love the
project and make them moderators so they can lead the
community
3. It's important to create something like... tradition, so that
members of the community have a sense of belonging together.
Friday, August 10, 12
65. Vitaly Friedman
Founder
Bonus:
“It's OK to have high standards. You might alienate some users,
but the community will be very strong and will have a lot in
common.
Friday, August 10, 12
66. Vitaly Friedman
Founder
Bonus:
“It's OK to have high standards. You might alienate some users,
but the community will be very strong and will have a lot in
common.
....And that's something that every great community has at its
core.”
Friday, August 10, 12