Following the recent release of our 2nd M-commerce white paper, we have just published our first infographic highlighting the key findings from this report.
1. THE MOBILE
PERFORMANCE LANDSCAPE
THIS INFOGRAPHIC
OUTLINES THE
GROWTH IN MOBILE
COMMERCE IN
GENERAL, AND
TRENDS SEEN HERE
AT
AFFILIATE WINDOW
WITH CONSUMERS INCREASINGLY TURNING TO MOBILE
DEVICES FOR CONNECTING TO THE INTERNET, SAVVY
ADVERTISERS AND PUBLISHERS HAVE BEEN ABLE TO
TAKE ADVANTAGE
MOBILE COMMERCE
ACTIVITY HAS
RAMPED UP
SIGNIFICANTLY
OVER THE PAST 18
MONTHS
UK TABLET
PENETRATION REACHES
UK SMARTPHONE
PENETRATION REACHES
8%
45%
M-COMMERCE GROWTH (IMRG DATA)
m-commerce has grown considerably as tech savvy Brits
turn to mobile devices
300%
254%
2010/2011
2011/2012
source: IMRG
AFFILIATE WINDOW STATS
traffic and transactions through the network have grown
at a staggering rate
JAN
2011
MOBILE
SALES 2%
£
£
APR MOBILE
2012 SALES 7%
MOBILE
TRAFFIC 2%
MOBILE
TRAFFIC 12%
BREAKDOWN OF SALES
M-COMMERCE
SALES PRIMARILY
DRIVEN BY THE
iPAD
55%
29%
11%
iPhone
iPad
3%
Blackberry
Android
2%
other
BREAKDOWN OF TRAFFIC
37%
iPAD THE DOMINANT
DEVICE BUT MORE TRAFFIC
COMING THROUGH MOBILE
HANDSETS THAN TABLET
DEVICES
40%
17%
2%
iPhone
iPad
Blackberry
Android
3%
other
WHAT ARE THE PUBLISHER PROMOTIONAL TYPES DRIVING TRAFFIC?
a diverse range of publishers are generating mobile traffic
CONTENT 29%
PPC 18%
PRICE
COMPARISON 7%
VOUCHER CODE 15%
CASHBACK
/LOYALTY 7%
OTHER 5%
MOBILE SPECIFIC 5%
EMAIL 2%
SECTOR INSIGHTS
35% MOBILE TRAFFIC
OF
ALL
THROUGH THE NETWORK IS FOR FASHION RETAIL
TRAVEL RECEIVES 6%
OF
ALL
OF OUR MOBILE TRAFFIC
TELECOMS RECEIVES 6%
OF OUR MOBILE TRAFFIC BUT ONLY 5%
OF OUR DESKTOP TRAFFIC
SHARE OF MOBILE TRAFFIC BY SECTOR VS. AFFILIATE WINDOW AVERAGE
department stores
telecoms
above network average
retail (fashion)
retail (other)
travel
£
£
finance
group buying
retail (electrical)
utilities
other
: EXCEEDED
: LOSS
£2.1 M
9
JULY
th
THE POINT IN 2012 WHEN MOBILE SALES
THE 2011 TOTAL
THE
ESTIMATED
£
£
£
£
£
£
£
IN COMMISSION
THROUGH THE
£
NETWORK IN 2012, DUE TO ADVERTISERS NOT HAVING
MOBILE TRACKING IN PLACE
£
£
£
£
£
£
£
:IN M-COMMERCE£
£28, 000, 000
SALES RECEIVED BY ADVERTISERS WHERE COMMISSION
WASN’T ABLE TO BE PAID TO AFFILIATES
£
£
£
£
£
The data contained in this infographic has been taken from Affiliate Window's
mobile stats. This covers traffic (clicks) and transactions (sales) generated through
affiliate sites on a mobile device. This data is based on 53.3m clicks and 1.5m sales
generated through mobile devices January 2011 - June 2012.
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mobile stats), or if you would like to receive our mobile commerce white paper,
please contact us.
@AWin_Strategy
@AffWin
strategy@affiliatewindow.com