1. Understanding
Mobile SEO
Cindy Krum,
CEO & Founder, MobileMoxie LLC
Winter, 2013
Text CINDY to 70259 for a Mobile
Business Card

4. Italian
German
Korean
Chinese

6. Mobile Stats You Should Know
The number of US smartphone subscribers has
increased 99% from 2 years ago – and it is not all
iPhones!

7. Mobile Stats You Should Know

8. Mobile is Important for PPC

9. Mobile is Important for SEO

10. Stuff is Changing
with Google Mobile
• In the Past 18ms, Google Announced:
– A New Smartphone Crawler (December 15, 2011)
– A ‘Preference’ for Responsive Design (August 2, 2012)
– A New Protocol for Passing Desktop SEO Value to
Mobile Pages (August 2, 2012)

11. Separate
Mobile Pages
Responsive
Design
Mixed Solution
(RESS)
Mobile Site Design
Options:
These are the 3 different mobile site
architectures that the search engines
recognize and offer recommendations for.
Most basic SEO rules are the same. What
changes is how content is crawled & indexed

12. One Url
Responsive Design:

13. • Everything Happens on Existing Urls – NO ‘m.’
• Way Less Taxing on Google’s Resources
• Lots of Stuff to Put on One Mobile Page – Risks High Bounce
Rate
• Harder to Target Mobile Specific Keywords With One Set of
Content
• For Google to Know it is Responsive ALL Googlebot User Agents
must Crawl the Same Page Assets (CSS, JavaScript & Images)
Responsive Design:
One Url

14. Mixed Solution
RESS:

15. Responsive Design with Server Side Components
• Most Complicated & Still New – Fewer Standard Practices
• Slightly Harder for Google to Crawl & Index than Responsive, but
not Much
• Responsive Design SEO Rules Apply But Add in the ‘Varies’ HTTP
Header
• Smartphone Bot will get Whatever you are Sending to an iPhone
• Navigation, Links, SEO Elements
RESS:

16. HTTP HEADER:
GET /page-1 HTTP/1.1
Host: www.example.com
(...rest of HTTP request headers...)
HTTP/1.1 200 OK
Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(... rest of HTTP response headers...)
RESS:
Responsive Design with Server Side Components

17. Separate Mobile
Pages:
‘m.’ Pages

18. • Most Taxing on Google’s Resources
• Not All Content must be Mobilized
• Mobile Site Structure Mimics Desktop or Can be Different
• Easiest for Targeting Mobile-Specific Keywords
• SEO Elements can be Duplicated bt. Desktop & Mobile or can
be Different
Separate Mobile
Pages:
‘m.’ Pages

19. DESKTOP PAGES: <link rel="alternate" media="handheld"
href="http://m.example.com/page-1" >
MOBILE PAGES: <link rel="canonical"
href="http://www.example.com/page-1" >
SITEMAP: <url> <loc>http://www.example.com/page-1/</loc>
<xhtml:link rel="alternate" media="only screen and (max-width: 640px)"
href="http://m.example.com/page-1" /> </url> </urlset>
Separate Mobile
Pages:
‘m.’ Pages

20. Cool Mobile Marketing
Tools You Should
Certainly Know
About!
Text CINDY to 70259 for a Mobile Business Card

21. Mobile Handset Emulator

22. Search Simulator

23. Mobile News Search

24. Mobile Example Database

25. Redirection Script Generator

26. Mobile Page Code Grader

27. Free Mobile Tools:
Register at MobileMoxie.com
with the Promo Code:
DenverMeetUp