1. The Like Economy – Two Day Seminar
1. Overview & Facebook strategy
a. Social media- fb vin google rock
b. What if the internet was high school (does this translate to Jordanian culture?)
c. Like economy Chapter 1 – the power of likes
d. Social media success stories
i. Old spice
ii. Samsung
iii. Speakers club
iv. Attorney
v. Restaurant
vi. Superhero stuff
e. Edgerank (the newsfeed algorithm)
f. Tabs vs newsfeed
g. AIDA
i. Attention economy
ii. Why is Facebook marketing is so hard
h. Search vs social sales funnel
i. 7 parts of social media plan
j. 5 facebook strategies for profits
k. 5 requirements for facebook profits
l. 5 principles for social media revenue
m. Selling the dream
n. Budgeting and costs
i. Costs of organic social media
ii. Allocating ad spends
o. Facebookize
i. PediaCare
ii. Social Media Keynote Speaker
iii. Pridestaff
iv. Rx Relief
p. Who is your audience?
i. Why search keywords are relevant
ii. Audience analysis
q. The scientific method and scientific marketing
i. Multivariate
ii. Always learning
r. ROI and owned media
i. Cost per email vs fan
ii. Fb fans 3.5x more likely to buy
s. Geeks & huge amounts of data

2. i. Issues with analytics
t. The power of mindshare
u. Red ocean vs blue ocean
v. Dissatisfaction drives results
w. ROI of networking?
x. Perpetual promotion machine
y. Content marketing
z. Thought leadership
aa. B2C vs B2B
i. B2b sales funnel
ii. Infographics
iii. White paper landing page
iv. Ebooks
v. Fb b2b and the c-suite
vi. Making b2b more exciting
2. Facebook Posts
a. actions
b. visibility
c. insights
d. funnel collapse syndrome
e. david vs goliath
f. 3 elements of perfect fb post
g. Curation
h. 50-30-20 posting rule
i. getting more likes, comments, shares
j. contagious content
i. 4 don’t’s
ii. 6 do’s
iii. memes
iv. captioning
k. 20% rule
l. B2C VS B2B posts
m. Fuel for sm is novelty
n. Creativity is
3. Facebook ads
a. purposes of ads
i. fan growth
1. ideal fans
2. no brainer ad copy
ii. post promotion
iii. website traffic
iv. lead gen
v. ecommerce
vi. 12 types of ads

3. b. targeting
i. targeting groups
ii. testing targeting first
iii. precise vs topic
iv. broad categories
v. jobs
vi. workplace
c. creative
i. multiple images
ii. ideas from facebookize
d. bidding options
e. campaign organization
f. naming convention
i. recommended format
ii. organizing target groups
iii. sponsored stories
g. analysis
i. which creative does best?
ii. Which targets do best?
iii. Which combinations did you miss?
h. power editor
i. basics- downloading/uploading
ii. power options
1. mobile vs newsfeed
2. conversion specs
3. custom audiences
a. email
b. uid
iii. reorganizing campaigns and ads
iv. promoting dark posts
i. fbx retargeting
4. Facebook groups
a. strengths and weaknesses
b. business applications
5. Post promotion ads
a. latest post
b. best posts - outliers
c. posts you can’t promote
d. photo views vs like comment share click
6. Putting it all together
a. infinigraph lead gen
b. zurvita? Fb groups?
c. Afg examples
d. Pridestaff

4. e. Workshop time to do ads and posts and get feedback
i. Also, at end of first day, suggest they do ads that evening so we have data to
review at end of second day