1. Mobile Advertising
A changing Industry
Sherif Barakat
Cairo
Sept 2012
Digital Marketing Arts conference and workshop,
Cairo on 10-11 Sep. 2012

2. Number of years after invention -80 %
Technology No. of Years
1750-1900 Railways 125
Telephones 100
1900-1950 Steel 90
Radio 70
Aviation 60
1950-1995 PCs 45
Internet Use 24
1995-2010 Mobile phones 16
2 Mobile Advertising, A changing Industry

3. How would the mobile industry
look in 10 years from now?

4. Mobile Advertising
will finance the
whole value chain

6. 2015
$50 BILLION

7. In-App Advertising

8. 25 Billion Apps in 2011
to 200 billion in 2015

9. Three facts you need to know about mobile ad
networks:
No ad network is dominant.
No one really knows which ad networks are the biggest.
Mobile ad networks are not created alike.

10. The World is not flat