Digitant Insights: Check out global insight of banking industry & influencing factors.

1. IndustryInsights
Global Banking Industry

2.  Global banking industry is growing rapidly, especially in
developing countries like India.
 Banking is playing primary role in stabilizing economical
conditions of nations and along with individuals.
 Global & country level banking institutions are being
regulators of economical development of nation.
 Global banking industry faces short-term uncertainty due to
the debt crises in several major economical countries.
 Global banking industry assets are estimated to climb to US
$171760.3 billion by 2017.
 The performance of the industry is forecast to accelerate, with
an anticipated CAGR of 6% to 8% in upcoming five years.
Outlook of Global Banking Industry
Status of the
industry
Global Banking
going to explode
with a growth
rate of 8%
annually

3.  US, Canada, Japan, Europe, France, Germany, Italy, UK, Russia,
China, India, Indonesia, Malaysia, Singapore and Korea are
major regional markets for banking industry.
 Europe dominates the global banking industry with 43% of
total market share.
 45% of global market industry assets are from western and
emerging markets of the world like India, Brazil, China,&
Russia.
 The Asia Pacific banking industry is major source of banking&
growing rapidly at an annual rate of 10% to 15%.
 European & North American regions are the second biggest
sources of banking.
 Asia pacific is the bigger market in upcoming years with great
opportunities.
Global Banking Industry Sources
Status of the
industry
Global Banking
investing more in
developing
countries &
expanding their
wings to the
world.

4. Strengths Weaknesses
 Diversified services & great reach.
 Bank asset quality & profitability.
 Bank lending has been a significant
driver of GDP.
 Technology updates in banking.
 Global networks & branches.
 Cost of services & Security issues.
 Skill set of technical & marketing people.
 Structural weakness of banking.
 Financial exclusions.
 Customer services.
 High level of non performing assets.
Opportunities Threats
 Income level & economical growth of
individual and country.
 Demand in emerging countries.
 Liberalization of economical norms in
developing countries.
 Global trading & open markets.
 Regulatory bodies, laws & associations.
 Competitive world.
 Natural calamities.
 Political, economical environments.
 Inflation and recession.
SWOT analysis of banking industry

5.  Global & country leave economical growth & capital needs.
 Per capital income of individual and country.
 Massive un-banking populations of world.
 Rising middle class populations & escalating house hold
incomes.
 Rapid technological adaptation in banking industry.
 Regulatory bodies & economical institutions are influencing
outlook of global banking industry.
 Return on long & short term funding.
 Uncertainty scenario of global markets & economical
development of country
Influencing factors of Global Banking
Status of the
industry
Uncertain
economical
conditions of
world are being
regulator of
Global Banking
Industry.

6. Banking have no unified regulatory bodies & laws. Every country
has their own regulations & regulatory bodies to support their
banking and financial systems.
US:
 Fedeeral Reserve Bank.
 Comptroller of the currency of the US.
 National Credit union share insurance fund.
India:
 Reserve Bank of India.
 Government of the Republic of India
 Banking associations, regulatory bodies and central banks of
countries are the key players in stabilizing bank’s activities.
Regulatory Bodies of Banking Industry
Status of the
industry
Banking
associations &
central banks of
individual
countries are
supporting
banking activities

7. Trends in Banking Industry
Status of the
industry
Global Banking
going to explode
with a growth
rate of 8%
annually
• Technology updates in functionality of banking & delivering
services quickly.
• Updates in business inelegancy & customer relation ship
management.
• Segmentation of user for better targeting & services
definitions.
• Payment process system are the big changes.
• Great adaptations of core banking solutions.
• More personalized services to users.
• Diversified policies & services.
• Remote banking solutions.

8. Technology trends in Banking Industry
Status of the
industry
Global
innovations
perspective
towards
tomorrow's
innovations in
banking
 Drive to Digital: great delivery, marketing & services.
 Payment Disruption: new players & innovative technology.
 Branch optimization: Virtual branches rather than physical.
 Customer focused services: Digital channels & Social Channels
 Improved contextual experiences for leveraging data for
improved service.
 Differentiating brands for more customized services.
 Mobile banking being primary source of core banking.
 Innovative infrastructure & concierge services.
 Neo banking & image banking solutions.

9.  Developing countries like India are bigger players in adopting
and practicing digital marketing.
 Under developing countries has less digital marketing
capabilities.
 Banking industry experiencing digital marketing and its
benefits in delivering efficient services at minimal cost.
 Digital marketing transform the way to market banking & it
services.
 Digital marketing offers new profitability strategies &
methods to banking industry with big data.
 Local banking institutions are in phase to adopt digital
marketing
 Digital core banking solutions are being adopted at all levels.
 Only10% to 15% of total banking industries have high level
maturity.
Digital marketing status in Banking
Industry insights
Customer needs
are being served
through digital
channels for
utmost user
experience.

10.  Digital marketing representing 45% total banking marketing
spents.
 Social media involvement is being standard practice for banks
for better customer engagement & services.
 Personalized services are offering through digital channels.
 Mobile banking solution.
 Complimentary channels to banks for extended services.
 Real time single customers view across all channels.
 Segmentation of markets & customer lifecycle for lifetime
value & services.
 One to one personalized services and special offers.
 Real time marketing capabilities with data driven strategy.
 Multi level & multi channel banking services.
Digital marketing trends in Banking
Industry insights
Digital presents
opens new
opportunities to
exchange value
with customers
and optimize
services

11. Strengths Weaknesses
 Global reach with affordable price.
 Data driven strategies with high ROI.
 Single window operations & customer
engagement.
 Big branding with great engagement.
 Scalability of marketing activities.
 Automated personalized services.
 Nature of digital channels.
 Services to un-educated people.
 Cost of digitalization.
Opportunities Threats
 Technology adaptation by individuals.
 Huge social, search & mobile trends.
 Wider emerging markets of world.
 Open global investments of the world.
 Economical developments of developing
countries.
 Competition from early adaptor.
 Economical imbalances of countries.
 Regulatory bodies and laws.
 Security issues regards online banking.
 Economical crises of world,
SWOT analysis of Digital Marketing in Banking industry

12.  Demographics are primary influencing factor digital
marketing activities in banking.
 Economical developments of counties.
 Technology adaptations & updates in industry.
 User behavior and knowledge on digital channels.
 Educations and income levels of individuals.
 Mobile and other technology adaptations by prospective
customers.
 Regulatory bodies & associations of banking.
Factors influencing digital marketing in
Banking
Industry insights
Technology
adaptations is
primary forWOW
banking
experience.

13. Need for digital marketing in Banking
Digital needs of
Banking
Improving user
experience &
support with
single window
banking solutions
is primary factors
of digital
marketing.
 Easy & quick services with high level of customer acquisitions
and engagement.
 Replacement of traditional channels of marketing & sales.
 Increasing life cycle of customer & their engagement.
 Expanding wings of banks across globe.
 Great understanding of customer needs & delivering the best.
 To improve customer loyalty and to build branding across
minds of customers.
 Expanding services with new product launchings.
 Multi tasking single window banking solutions .
 To automate user engagement.
 For instant support to users.

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