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CONVERSION RATE OPTIMIZATION
THE 3 MOST IMPORTANT STATS
MARKETERS NEED TO KNOW 
IF YOU'RE SERIOUS ABOUT IMPROVING MORE
CONVERSIONS, YOU NEED TO START THINKING OF
CONVERSION RATE OPTIMIZATION DIFFERENTLY. 
Of businesses are satisfied with their
conversion rates.
CTR comes from the first position of 
Google search results on Desktop.
22%
34%
CTR comes from the first position of 
Google search results on Mobile.
31%
According to E­consultancy 2016, For every $92 spent
acquiring customers, only $1 is spent converting them.
 www.digitant.com  info@digitant.com

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