2. Some facts – Web Entertainment
• More than 227 million Indians watch online video or
TV programmes on their mobiles, laptops and tablets.
• 59 million people went to one video site or the other in
November, 2013
• Google India's advertising revenue for just online
video was 17% of film industry’s revenue.
• 40-50% of the traffic for video sites comes from the
mobile devices.
• T-series got more than 90% of its revenue from
streaming and downloading services.
3. Reasons behind the growth
Boom in the field of internet world
Ease of movement and reachability
New generation viewers
Cost factor - Advertisement
Social media – a great impact
video comes on YouTube and other sites well before
TV
4. Challenges to growth
Lack of popular destination other than YouTube
Very low revenue from video sites
Live streaming data cost is expensive.
Less number of internet users as compared to other
nations.
5. Five years later, our competition will not be
Star TV or Zee TV, it will be You tube Raj Nayak (CEO, Colors)