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Electric Vehicle Market review
- 1. E- Rickshaw First & Last mile connectivity
- 2. Overview • E- Rickshaw is the best mobility solution for First & Last mile connectivity. • Market is huge potential with rapid growth over ~200% from the last year (Kanpur & Lucknow) • Market is accepting changes from AUTO Rickshaw & Pedal Rickshaw to E – Rickshaw. • Highly opportunistic market with healthy competition. • Low cost non ICAT products are the major challenge in the territory.
- 3. Product & Services • Product • Design & other specs are acceptable • Cost competitive with warranty policy • Services • Services being a key area, which is good from Dealer end • Availability of Spare parts are very less • Replacements & Repair is time taking during warranty period
- 4. Growth Strategy • Scaling Distribution & Network • Having highest visibility in the Market along with service center. • No of Sub Dealers / POS to be increased. • Easy Finance support • National tie ups with Banks & NBFC • Local PR with PSUs & Financers • Service Support • All service centers shall be having trained service manpower. • Service center shall be equipped with original spare parts. • Connect with commission agents at Dealer Level • Local Union Leader • RTO Agents • Bank Agents
- 5. Improvement Areas • Product prices shall be fixed commission structure can be changed. • Sale of Complete Unit (Along with Battery & Charger) • Dealer query shall be taken care on time (Min response time) • Service/ Finance / Logistic support to be expanded • Manpower training & deputation to all Service centers. • Manage the management of replacement-part inventories. • Service camp mandatory across location on Quarterly basis. • Genuine parts & accessories to be implemented.
- 6. Basic Findings in this Market • Dealers knows more about their set of target customers. • Markets has been open since we are in the market • Wide range of services before and after the sale. • Product feedback is positive, as far as maintenance is concerned. • New competition coming rapidly to capturing the share of the market. • Local dealers who are long-established members, having better understandings with the company.
- 7. Thanks