Bullfinch Software designed and developed an innovative promotion engine by using the Yodlee APIs and smart phone capabilities. Currently all the promotional apis of the different banks and financial institutions are broadcasted without taking the user in to account. Bullfinch's suggestion engine analyses the user through their bank account transactions, social activities, location etc. Hacka-Fin – a 2 day hackathon to ideate, build and launch revolutionary Financial Products. Bullfinch won the Yodlee Interactive Hackathon India event, hosted at the Nasscom Start-Up Warehouse in Bangalore on Feb 8-9, 2014.

2. FINANCIAL INSTITUTIONS BROADCAST
PROMOTIONS
 This is currently done without asking the basic questions such as
Who is the user ?
Where is the user ?
Did he ever avail any of the previous offers
?
What the user might be looking for ?

3. WE ARE COMBINING

4. WE ARE COMBINING

5. OUR FINAL PRODUCT
Native Mobile Application
Android Mobile & Tablet
Offer Server, App
Backend
Ruby on rails

9. YODLEE APIS
 Cobrand login (authenticate/coblogin)
 User login (authenticate/login)
 Execute user search request
(TransactionSearchService/executeUserSearchRequest)

10. MEASURE INTEREST LEVEL & SHOW
OFFERS
 Analyze User transactions
 Category of trasactions, Merchant type, Transaction type
 Categories - Books, Music, Travel, Finance, Gaming, Politics, Technology,
Movies

Social Media Mining – Facebook
 Analyse Facebook Activity
 Combine the data and rate!
 Calculate user overall interest
 Fetch relevant offers from the Offer server based on users interest
level

11. FETCH & SHOW RELEVANT
OFFERS

13. BENEFITS
 Financial institution
 Send more relevant offers
 Special offers to the user
 Learn how each of the offer perform - Analytics
 Yodlee
 Yodlee can connect multiple bank accounts and refine the offers
 Make Yodlee platform popular
 User benefits
 Relevant offers
 Change interest levels

14. THANKS!
 Team – Sangeetha, Arjun, Anand and Sreejith
 Please search for “Lover’s Quest Bullfinch” thanks 