1. DINA RAMON
WASHINGTON, DC METRO
917.969.6668 DINARAMON88@GMAIL.COM
DINARAMON88@GMAIL.COM
COMMUNICATIONS • PUBLIC RELATIONS • ENTREPRENEUR • GLOBAL REACH
SUMMARY
Business savvy Strategic Communications Professional providing full service communications and public
relations value to clients worldwide. Proven success developing and executing campaigns of varying scope,
regularly exceeding customer objectives. Tactical in nature, plans and executes public relations, media relations,
marketing, digital campaigns, and project management objectives to support corporations, government
agencies, nonprofit organizations, and entrepreneurs. A natural communicator, collaborating seamlessly with
clients, partners, and vendors to achieve performance objectives.
Open to Leadership role with an organization that values breadth of experience and a commitment to
exceptional performance, measurable results, and total customer satisfaction.
AREAS OF EXPERTISE
Public Relations Marketing / Communications Digital Marketing Campaigns
Sales / Consulting Relationship Building Event Management
Strategic Counsel / Planning Press Material Development Media Relations / Media Training
Proposal Development Social Media Strategy / Blogger Partnership / Project Management
CAREER HISTORY
PRESIDENT, DRPR COMMUNICATIONS – ARLINGTON, VA 2011 – PRESENT
Full service communications consultancy providing a creative, strategic, and comprehensive approach to public relations.
• Direct communications strategy and execution for B2Bs, large corporations, and small business
entrepreneurs within the Technology, Healthcare, Ecommerce, Caregiving, and Fitness industries.
• Drive strategic counsel, social media engagement, branding initiatives, press material development, media
training, media outreach, and marketing initiatives to meet client deliverables.
• Build collaborative partnerships and liaise regularly with key stakeholders and third party experts.
• Significant writing related assignments including press releases, blog posts, and articles. Regularly blog on
behalf of clients, and independently for two award-winning sites, www.motherhoodlater.com, and
www.womanaroundtown.com.
• Healthcare clients (US & Global) include AliMed, Olympus America, NoteSwift, HoliVision, LLC, KC Healthcare
Communications, Dr. Richard Miller, DDS.
• Technology and industry clients include Videocare Inc., eBay, CloudPractice Inc., Workouts on Demand, LW
Marketing, City Fitness, Magpi, Clutch, Red Tricycle, Upwork, and Pollen Marketing.
KEY ACCOMPLISHMENTS
• As Reference Program Manager on the Upwork account, the largest online work platform in the world,
contributed to the growth of the company through the following initiatives:
− Secured interviews with dozens of top-rated freelancers and its highest spending clients to build an
infrastructure of client profiles for media outreach, response, and for internal marketing initiatives.
− Wrote blog posts on various remote work topics that were featured on Upwork’s global website.
− Identified top-related freelancers and high profile clients for media opportunities in the US, UK,
Australia, Singapore, and Dubai.
− Expanded awareness of Upwork globally via the reference program, and built an inventory of freelancer
and client success stories.
• Led successful PR and patient insight programs for KC Health. Developed proposals and press releases for
KC Health and their client base. Uncovered numerous PR opportunities, and completed a major research
assignment for women’s health bloggers, resulting in the acquisition of a new key client.
“A committed professional with high standards and integrity, flexible and accommodating.” –K. Connors, MPH

2. DINA RAMON
PR CONSULTANT / SENIOR ACCOUNT EXECUTIVE, KOVAK-LIKLY COMMUNICATIONS – WILTON, CT 2010 –
2011
MARCH 2010 – JULY 2011
A leading public relations agency specializing in healthcare communications and marketing within pharmaceutical, biotech,
and medical technology industries.
• Led initiatives in corporate position campaigns, issues / crisis management, product launches, product
promotion, and B2B outreach.
• Managed accounts for Ferring Pharmaceuticals’ prostate cancer treatment FIRMAGON®
, osteoarthritis drug
EUFLEXXA®
, and a developing CNS franchise for Upsher-Smith Laboratories.
• Led new business development initiatives and managed redesign of corporate website.
KEY ACCOMPLISHMENTS
• Generated greater awareness and market share among consumers, media, and medical professionals for
FIRMAGON®
and EUFLEXXA®
.
• Communicated the story / experience of a celebrity singer, and managed the singer’s appearance at two
major medical meetings – both raising the profile, and expanding awareness of EUFLEXXA®
.
− Secured print / radio interviews with celebrity singer, generating greater awareness of EUFLEXXA®
, to
help increase market share.
• Helped raise awareness and increase market share of FIRMAGON®
among target audience(s) by partnering
with leading prostate cancer education nonprofit groups.
MARKETING ASSOCIATE, BLUE HORSE DIGITAL – CROTON-ON-HUDSON, NY 2008 – 2010
MARCH 2007 – JULY 2008
Video-to-digital migration services to corporations, associations, universities, and other organizations.
• Marketing outreach to pharmaceutical companies, government agencies, and professional associations.
Established and secured client leads with several organizations.
ACCOUNT MANAGER, DAW COMMUNICATIONS – NORWALK, CT 2007 – 2008
MARCH 2007 – JULY 2008
Full-service medical communications organization dedicated to partnering with clients to develop and execute strategy-
driven marketing and communications plans.
• Raised awareness among OB/GYN residents of Hologic, a developer, manufacturer, and supplier of
diagnostic and medical imaging systems. Managed a presentation to select group of residents at high profile
training hospital, to influence the use of Hologic systems.
• Managed educational series for Boehringer Ingelheim, featuring Key Opinion Leader (KOL) speaker, and
targeted healthcare practitioners. Served as key communicator to field force by developing and delivering
strategic communication materials and initiatives.
• Managed direct mail campaign that increased awareness and sales of new device for cervical spine surgery.
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3. DINA RAMON
AS / VP, CGI – NEW YORK, NY 2005 – 2006
Managed daily activity on two accounts to include client outreach and response, tracking hours of internal team of 5-6
employees, developing proposals for PR opportunities, and management of account budget.
• Increased media preparedness for select group of international infectious disease specialists at media
training session in Dubai, setting the stage for global launch of new HIV drug.
ACCOUNT SUPERVISOR, COMMUNICATION PARTNERS & ASSOCIATES – NEW YORK, NY 2002 - 2005
DECEMBER 2002 – MARCH 2006
Full service public relations firm specializing in the health care industry.
• Managed PR accounts in support of two Johnson & Johnson companies – Ethicon Endo-Surgery and
Codman. Directed internal team on project planning and deliverables, liaising with key stakeholders and
third party suppliers.
• Executed scientific advisory board meetings, media outreach initiatives, issues / risk management, and
collaborated with National Council on Aging on outreach campaign.
KEY ACCOMPLISHMENTS
• Increased consumer awareness of bariatric surgery via development of consistent messaging, securing media
coverage to include updated surgery and clinical trial data. Developed a media handbook with updated
statistical data.
• Increased consumer and healthcare professional awareness of an often misdiagnosed neurological condition.
Secured media coverage of patient spokesperson to increase use / market share of treatment.
ACCOUNT SUPERVISOR, KETCHUM CORPORATION – NEW YORK, NY 2000 – 2002
FEBRUARY 2000 – NOVEMBER 2002
A public relations and marketing agency specializing in corporate and product positioning.
• Account Manager for key pharmaceutical client, Pfizer, on the Lipitor campaign. Led national and local
media tours, promotion of clinical trial data, spokesperson management, and third party collaboration.
• Account manager for key pharmaceutical client, Roche, providing strategic counsel for two federal
government oversight hearings, including developing standby statements, corporate Q&A, talking points,
and media relations oversight, monitoring, and analysis initiatives.
SENIOR ACCOUNT EXECUTIVE, MAKOVSKY & COMPANY, INC. – NEW YORK, NY 1998 – 2000
NOVEMBER 1998 – FEBRUARY 2000
Award winning public relations firm in health, financial & professional services, technology, energy, corporate and consumer
industries.
• Served as PR Account Manager for Celgene Corporation and Ortho-McNeil Pharmaceuticals.
SENIOR ACCOUNT EXECUTIVE, LISBOA ASSOCIATES, INC. – WASHINGTON, DC 1990 – 1996
JUNE 1991 - NOVEMBER 1998
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4. DINA RAMON
Communication consulting and marketing firm, also offering engineering, research, and technology based services.
• Served as Project Manager on federal government accounts including HHS, Peace Corps, U.S. Department of
Transportation, and the Department of Labor.
EDUCATION • MEMBERSHIPS
BS, Journalism, University of Maryland - College Park, MD 1984
Member/Committee Leader - IABC (International Association of Business Communicators)
PRO BONO WORK - Pro Bono Partnership (White Plains, NY); Arlington, VA Public Schools; Virginia Yoga Week
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