Cognizant supports LinkedIn's Marketing Solutions Team by organizing customer databases, tracking leads and sales, and generating performance reports. Responsibilities included documenting and improving processes, implementing quality improvement methods, creating email campaigns using Eloqua, and developing microsites using Adobe Experience Manager. Key accomplishments were deploying 208 campaigns in the first quarter of 2015 with only 10 staff.

1. Project Title: Marketing Operations
Client: LinkedIn Corporation
Period: Jun’14-Till Date
Value Add: 208 campaigns deployed in first quarter of 2015 with 10 FTE’s
Description: LinkedIn Corporation is a business-oriented professional networking service. Cognizant
supports LinkedIn Marketing Solutions Team in organizing the entire customer
database to attend the seminar and track the Leads to the sales team and tracking
efficiency and other reports on performance of the seminar to value generation for
LinkedIn. LinkedIn supports its operation requirement with various rages of tools
including Eloqua, Adobe - Experience Manager, Sales Force, Jira and also a variety of
DWH Platforms.
Responsibilities:
 Conducted research and documented As-Is processes, defined To-Be processes along with the business
process flows
 Successfully implemented Lean, Six Sigma, Fish Bone & Ishikawa Analysis for identifying the defect and
creating change process for improving the efficiency in lead generations
 Played a pivotal role to improve quality of process to 95% when team strived to achieve the same for last 1
year period
 Effectively worked with Marketer around the world for creating campaign requirement and work
distribution
 Created campaigns using Eloqua Campaign Management Tool and deployed E-Mails for seminar
 Worked with multiple complex microsite pages boosting the customer to provide such task to off shore
team under my supervision
 Created many complex assignments such as Drip methodology, Webcast series, Webcast on demand,
Global live relay seminars
 Functioned on Adobe Experience Manager for creating microsites and interactive web based sponsor
updates
Highlight:
 Successfully deployed 208 Campaigns in first quarter of 2015 with 10 FTE’s