1. DIOGO SANTOS
Adress:Portugal
Tel.: +351 939 540 685
E-mail: DIOGO_M_SANTOS@YAHOO.ES
EXECUTIVE MANAGEMENT/ REVENUE MANAGER /
E-COMMERCE / ACCOUNT / TOURISM
39 years old with career developed in companies as:
THE OITAVOS, SONAE TURISMO, TRANSHOTEL
Summary of Skills
● Solid and extensive experience in activities related to the development area of e-commerce (negotiation,
contracting, development and management);
● Knowledge of effective hotel pricing concepts, yield management optimization and selling strategies, and
ability to determine which concepts to apply in given market conditions;
● Coordination team for new projects development, monitoring and support of the areas involved;
● Development / analysis forecast sales and presentation of solutions accordingly;
● Thorough understanding of distribution channels and RFP process (Lanyon, Cvent, Eventbidder…);
● Mathematical skills (basic math & algebra), budgeting, profit/loss concepts, percentages, and variances;
● Problem solving, reasoning, motivating, organizational and training abilities;
● Specialist in LEO / Trust (The Leading Hotels of the World).
Academic, Languages and Programs
● Specialization in Hotel Management (INP/ ADHP)
● Marketing the Hospitality Brand through New Media: Social, Mobile and Search (eCornell University)
● Specialization in Business Management – Porto Business School (Porto University)
● Degree in Communication Sciences (incomplete) - Universidade Autónoma de Lisboa
● English (very good); Spanish (very good); French (medium/low)
● MS Office; PMS: Newhotel and Micros Fidelio V.7/Opera; Channel Manager: TravelClick and RateTiger
Professional Experience
Mar. 2015/ …
Going Up – Hospitality Management Partner (www.goingup-hmpartner.com)
Founder/ Execuive
● hospitality outsourcing services regarding Revenue Management, E-commerce e Digital Marketing, with
various clients in Portugal
Ago. 2013/ Mar. 2015
The Oitavos 5* (Quinta da Marinha Palace Hotel, SA)
Deputy Director of Revenue Managemente, E-Commerce & Reservations (Team Leader)
● management of reservations team, development of management and business reporting, competitive
analysis, sales analysis, sales forecast accommodation, creating solutions to increase sales and / or
profitability, creation of packages, management of the business relationship with the channel Internet
sales, management fees and availability on the Internet through various extranets, payment of
commissions, development of the Internet channel (hiring new sites), contracting with traditional
operators of luxury and specialize in golf, analysis of "social media".
Report: board member Frederico Champalimaud
Result: ADR increase of 30€ (high season)

2. Jan. 2010/ Jan. 2012
Porto Palácio Congress Hotel & Spa 5*, Aqualuz Tróia Resort and Lagos 4* (Sonae Tur.)
Revenue & E-Commerce Manager (Team Leader)
● multi-units management, competitive analysis, sales analysis, sales and demand forecast, creating
solutions to increase sales and / or profitability, creating packages, managing the relationship with the
Internet sales channel management, rates and availability on the Internet through the various extranets,
payment of commissions through Trust Com / TACS, development of the Internet channel, contracts with
online and offline tour operators, analysis of "social media", supervise department of Revenue Manager.
Report: GM Miguel Velez/ António Sacavém and Administrator Rui Ávila
Result example: revenue growth of 61% in web channel
Feb. 2009/ Dec. 2009
Porto Palácio Congress Hotel & Spa 5* (Sonae Turismo)
Revenue Manager
● competitive analysis, sales analysis, sales and demand forecast, creating solutions to increase sales and
/ or profitability, creating packages, managing the relationship with the Internet sales channel
management, rates and availability on the Internet through various extranets, payment of commissions
through Trust Com / TACS, development of the Internet channel, contracts with online and offline tour
operators, analysis of "social media".
Report: GM Miguel Velez
Result example: revenue growth of 74% in web channel
Jan. 2008/ Jan. 2009
Belver Hotels 4 and 5*
Revenue Manager
● multi-units management, competition analysis, sales analysis, creating solutions to increase sales and /
or profitability, management rates and availability in the Internet sales channel, creating packages,
contracts with tour operators online and offline.
Report: Administrator Manuel Fernandes
Result example: revenue growth of 56% in web channel
Nov. 2006/ Dec. 2007
Transhotel – Global Tourism Provider (Spain)
International Product Executive
● overbookings management, promotions management, sales analysis by city / hotels, solutions to
increase sales, training to partners.
Report: Supervisor Inma Ruiz and Director Natalia Ortiz
Mar. 2006/ Nov. 2006
Transhotel – Global Tourism Provider (Spain)
Booking Agent
● making bookings for travel agencies, complaints management thereof.
Report: Supervisor Maria de Jesus
Nov. 1994/ Feb. 2006
Production Assistant (Grow Comunicación); Account (Ideas a Metro -
Communication Agency), Marketing and Sales Technician (Smalu - Maintenance and
Industrial Management), Chief Editor and Journalist specializing in tourism

3. Additional Informations
● Portuguese, born and created in Lisbon, single and without children.
Training
● Advanced TRUST/ LEO (The Leading Hotels of the World) 2011
● Distribution Management (Xotels) 2010
● Training in Revenue (Xotels) 2009
● Atención al Cliente (Tea-Cegos_Spain) 2006
● Events Promotion and Organization (PartnerHotel) 2004
● Improvement in Press (1997), Present Manufacturer (1997) and Colect Information
and his Treatment (1996) - CENJOR–Training for Journalists)
Distinctions
Marriott Golden Circle Award – Best Tourism Journalist 2002