How WHO is using twitter

1. Twitter: saving lives? | June 20, 20131 |
Twitter: saving lives?
@MonikaGehner, Team Leader, Social Media
World Health Organization, @WHO, Geneva
E-participation Day, Diplo Foundation
Geneva, 19 June 2013

2. Twitter: saving lives? | June 20, 20132 |
1 January 2012:
Communications at WHO centralized
Media
(Traditional
and social)
Writing
Flagship/
Internal
Online
Comms
Director

3. Twitter: saving lives? | June 20, 20133 |
Raw #food eating, #vegetarian or #vegan diet
are not related to any kind of mental disorder
Questions to @WHO from followers, e.g.:
@WHO answer to followers:
Reaction by media, e.g.:
Original media
story

4. Twitter: saving lives? | June 20, 20134 |
Did you ever experience #depression?
World Mental Health Day, October 2012

5. Twitter: saving lives? | June 20, 20135 |
Avian influenza A(#H7N9) virus
"Constant Twitter chat"
1. A country notifies WHO of a disease outbreak
2. WHO informs all Member States
3. WHO publishes Disease Outbreak News on web
4. WHO tweets

6. Twitter: saving lives? | June 20, 20136 |
Avian influenza A(#H7N9) virus
Twitter before web

7. Twitter: saving lives? | June 20, 20137 |
Avian influenza A(#H7N9) virus
Spokesperson opening Twitter account

8. Twitter: saving lives? | June 20, 20138 |
4 risk communications strategies
Small hazard Big
Apathy
Outrage/
fear
Rumor vegan food H7N9
Health education Depression

9. Twitter: saving lives? | June 20, 20139 |
Trust and attachment
Twitter Facebook
Objectives Trust Attachment
Content What do we offer? Who are we?
Evidence-based facts, figures, advice Stories
Products News releases Graphic health advice, graphic data
Disease Outbreak News WHO's work in regions and countries
New and revised guidelines Best practice from Member States
Fact sheets World Health Assembly mandated Days
World reports Fact files (10 photos and facts)
Reputational issues Photo galleries
Testimonials echoing our technical content WHO history and workings

10. Twitter: saving lives? | June 20, 201310 |
Conclusion
WHO mission
Help save lives, prevent disease
and disability, promote health.
Social media goal
People follow WHO advice.
Social strategy
Foster "trust & emotional
attachment" through strategic
risk communications.
Vision
24/7, globally, several languages.

11. Twitter: saving lives? | June 20, 201311 |
Charter of a social media "center of excellence"*

12. Twitter: saving lives? | June 20, 201312 |
Thank you!
Monika Gehner
gehnerm@who.int
@WHO
@monikagehner
Sari Setiogi
setiogis@who.int
@WHO
@setiogi