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| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Proactive Prospecting -
Capitalizing on Sales
Triggers
Tibor Shanto
Thursday May 7, 2015
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
http://is.gd/TRIGGERS
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Agenda
• Triggered – Now What
• Proactive Prospecting
• Execution
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Today’s Focus
• Getting initial engagement with buyer you want to sell to
• Not about old vs. new – Greater Than The Sum of Both
• The Dynamics of B2B Prospecting
• Execution
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Strategy =Planning
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
• Time
• Methodology
• Metrics
• Persistence
• Execution
Proactive Prospecting Platform
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Time
• Time – The Great Equalizer
• 1760 Hours – Investment Capital
How do you Maximize
your ROT?
Return On Time
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Time Allocation
• You can only allocate time, you can’t manage it
• You can manage activities within the time allocated!
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Annual Target Average Deal Size
$500,000 $10,410
Monthly Target Sales Per Month
$41,667 4.00
Conversion Rates: Ratio
PROPOSAL to CLOSED! 60%
DISCOVERY to PROPOSAL 55%
INITIAL MEETING to DISCOVERY 75%
PROPOSAL 7
DISCOVERY 12
INITIAL MEETING 16
Prospecting Ratios Average Monthly
Required
Daily
Prospecting
Activity
Attempted calls (Dials) 12 194 10
Talk to (Contacts) 6 97 5
Appointments 1 16 0.8
©Renbor Sales Solutions Inc. 2004 -2012
Monthly Actuals Needed
Monthly Initial Meeting Reaquired
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
• Initiate
• Engage
• Request
• TiA
• Secure
Proactive Prospecting Model
>> 'Impact Question'
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
• Initiate
• Engage
• Request
• TiA
• Secure
Proactive Prospecting Model
>> 'Impact Question'
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
16 Hours in to a
10 Hour Day
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
• Initiate
• Engage
• Request
• TiA
• Secure
Proactive Prospecting Model
>> 'Impact Question'
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
• Initiate
• Engage
• Request
• TiA
• Secure
Proactive Prospecting Model
>> 'Impact Question'
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
• Initiate
• Engage
• Request
• TiA
• Secure
Proactive Prospecting Model
>> 'Impact Question'
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
NO!
NO!
NO!
NO!
Objections – Rejection
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Deal with Rejection
• Interruptive Marketing
• Unless you are in their calendar, you are an interruption
• Five Biggies:
Status Quo
No Interest
Time
Bad Experience
Send
What you do – Not how you avoid!
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
May I help
you?
Just
looking
Man, this place has
crappie service, is
there anyone to help
us?
Five Minutes later:
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
May I help
you?
Just
looking
That’s ok, if you tell me
what you are looking
for, I can show you
where to find it.
What you do with it – Not how you avoid!
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Handling Objections
A. Acknowledge
B. Credibility
C. Involve
D. Call to Action – Commit
An updated variation of the Triple F:
I know how you Feel, others have Felt the same way before the
Found …..
Objection Handling Handbook
tibor.shanto@sellbetter.ca
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Voice Mail
Always Leave a Voice Mail
• It is a Touch Point – 4 – 7 before the game even begins
• Call back is only goal of voice mail – not to make appointments
• Be counter intuitive > Less is Better!
http://www.youtube.com/sellbetter
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
SalesBuyersEngagementVoice Mail Call Back
Initiate
Engage >> 'Impact Question'
Request
TiA
Secure
Please Leave A Detailed Message!
Voice Mail
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Voice Mail
Always Leave a Voice Mail
• Assume you are calling Steve Jones – he works for More Trucking Central
• Assume you’ve done business with Down The Road Trucking
▪ “Steve Jones – This is Mike Miller from Top Choice.
▪ I can be reached at 416 555-1234
▪ I’m calling with reference to Down The Road Trucking"
Monday Tuesday Wednesday Thursday Friday
VM VM 11:00
EM
VM TXT VM
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
14 Day Trial
• Contact me at:
+1 416 822-7781
(855) 25-SALES
tibor.shanto@sellbetter.ca
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Ranked 8th on the Top 30 Social Salespeople In The World – Forbes.com 2014
Top 50 Sales & Marketing Influencers for 2014 – Top Sales World
Top 25 Sales Influencers for 2014– OpenView Labs
Gold Medal Top Sales & Marketing Blog 2013 – Top Sales World Awards
50 Most Influential People in Sales Lead Management in 2013
Top 50 Sales & Marketing Influencers for 2013 – Top Sales World
Top 25 Sales Influencers for 2013– OpenView Labs
Top 50 Sales & Marketing Blogs 2012 – Top Sales World
25 Influential Leaders In Sales – 2012 Edition – InsideView
Top 50 Sales & Marketing Influencers for 2012 – Top Sales World
Top 25 Sales Influencers for 2012 – OpenView Labs
50 Most Influential People in Sales Lead Management in 2010
2010 Top 25 Sales Blogs – Top Sales World
Tibor Shanto
| +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
Tibor Shanto
Principal
Renbor Sales Solutions Inc.
(855) 25-SALES
Tibor.Shanto@SellBetter.ca
www.SellBetter.ca
www.SellBetter.ca/blog
twitter.com/TiborShanto
QUESTIONS

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Proactive Prospecting - Capitalizing on Sales Triggers

  • 1. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Proactive Prospecting - Capitalizing on Sales Triggers Tibor Shanto Thursday May 7, 2015
  • 2. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg http://is.gd/TRIGGERS
  • 3. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Agenda • Triggered – Now What • Proactive Prospecting • Execution
  • 4. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 5. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Today’s Focus • Getting initial engagement with buyer you want to sell to • Not about old vs. new – Greater Than The Sum of Both • The Dynamics of B2B Prospecting • Execution
  • 6. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Strategy =Planning
  • 7. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 8. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 9. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 10. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 11. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg • Time • Methodology • Metrics • Persistence • Execution Proactive Prospecting Platform
  • 12. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Time • Time – The Great Equalizer • 1760 Hours – Investment Capital How do you Maximize your ROT? Return On Time
  • 13. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Time Allocation • You can only allocate time, you can’t manage it • You can manage activities within the time allocated!
  • 14. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 15. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Annual Target Average Deal Size $500,000 $10,410 Monthly Target Sales Per Month $41,667 4.00 Conversion Rates: Ratio PROPOSAL to CLOSED! 60% DISCOVERY to PROPOSAL 55% INITIAL MEETING to DISCOVERY 75% PROPOSAL 7 DISCOVERY 12 INITIAL MEETING 16 Prospecting Ratios Average Monthly Required Daily Prospecting Activity Attempted calls (Dials) 12 194 10 Talk to (Contacts) 6 97 5 Appointments 1 16 0.8 ©Renbor Sales Solutions Inc. 2004 -2012 Monthly Actuals Needed Monthly Initial Meeting Reaquired
  • 16. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg • Initiate • Engage • Request • TiA • Secure Proactive Prospecting Model >> 'Impact Question'
  • 17. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 18. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 19. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 20. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 21. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 22. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg • Initiate • Engage • Request • TiA • Secure Proactive Prospecting Model >> 'Impact Question'
  • 23. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg 16 Hours in to a 10 Hour Day
  • 24. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg • Initiate • Engage • Request • TiA • Secure Proactive Prospecting Model >> 'Impact Question'
  • 25. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 26. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 27. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg • Initiate • Engage • Request • TiA • Secure Proactive Prospecting Model >> 'Impact Question'
  • 28. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 29. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg • Initiate • Engage • Request • TiA • Secure Proactive Prospecting Model >> 'Impact Question'
  • 30. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg NO! NO! NO! NO! Objections – Rejection
  • 31. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Deal with Rejection • Interruptive Marketing • Unless you are in their calendar, you are an interruption • Five Biggies: Status Quo No Interest Time Bad Experience Send What you do – Not how you avoid!
  • 32. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg May I help you? Just looking Man, this place has crappie service, is there anyone to help us? Five Minutes later:
  • 33. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg May I help you? Just looking That’s ok, if you tell me what you are looking for, I can show you where to find it. What you do with it – Not how you avoid!
  • 34. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Handling Objections A. Acknowledge B. Credibility C. Involve D. Call to Action – Commit An updated variation of the Triple F: I know how you Feel, others have Felt the same way before the Found ….. Objection Handling Handbook tibor.shanto@sellbetter.ca
  • 35. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Voice Mail Always Leave a Voice Mail • It is a Touch Point – 4 – 7 before the game even begins • Call back is only goal of voice mail – not to make appointments • Be counter intuitive > Less is Better! http://www.youtube.com/sellbetter
  • 36. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg SalesBuyersEngagementVoice Mail Call Back Initiate Engage >> 'Impact Question' Request TiA Secure Please Leave A Detailed Message! Voice Mail
  • 37. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Voice Mail Always Leave a Voice Mail • Assume you are calling Steve Jones – he works for More Trucking Central • Assume you’ve done business with Down The Road Trucking ▪ “Steve Jones – This is Mike Miller from Top Choice. ▪ I can be reached at 416 555-1234 ▪ I’m calling with reference to Down The Road Trucking" Monday Tuesday Wednesday Thursday Friday VM VM 11:00 EM VM TXT VM
  • 38. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 39. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 40. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 41. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 42. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 43. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 44. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 45. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg
  • 46. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg 14 Day Trial • Contact me at: +1 416 822-7781 (855) 25-SALES tibor.shanto@sellbetter.ca
  • 47. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Ranked 8th on the Top 30 Social Salespeople In The World – Forbes.com 2014 Top 50 Sales & Marketing Influencers for 2014 – Top Sales World Top 25 Sales Influencers for 2014– OpenView Labs Gold Medal Top Sales & Marketing Blog 2013 – Top Sales World Awards 50 Most Influential People in Sales Lead Management in 2013 Top 50 Sales & Marketing Influencers for 2013 – Top Sales World Top 25 Sales Influencers for 2013– OpenView Labs Top 50 Sales & Marketing Blogs 2012 – Top Sales World 25 Influential Leaders In Sales – 2012 Edition – InsideView Top 50 Sales & Marketing Influencers for 2012 – Top Sales World Top 25 Sales Influencers for 2012 – OpenView Labs 50 Most Influential People in Sales Lead Management in 2010 2010 Top 25 Sales Blogs – Top Sales World Tibor Shanto
  • 48. | +1 416 822-7781www.SellBetter.caExecution – Everything Else Is Just Talk! |@TiborShanto @Discoverorg Tibor Shanto Principal Renbor Sales Solutions Inc. (855) 25-SALES Tibor.Shanto@SellBetter.ca www.SellBetter.ca www.SellBetter.ca/blog twitter.com/TiborShanto QUESTIONS