Trapit, Inc

5 Abonné

Demand Generation: • Create and implement a lead generation strategy. • Responsible for all digital lead generation activities including paid programs, webinars, PPC, and gated premium content. • Produce content for drip campaigns, promotional offers, PPC advertisements, blogs, white papers, and e-books. Content Marketing: • Create thought leadership pieces such as ebooks, white papers, checklists, and templates. • Manage content creation from ideation to design. • Managing editor and contributor for the Trapit blog (http://blog.trap.it). • Design webinars and speak on them. • Optimize website content for SEO. • Write branding and content guidelines Marketing Operat...

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