Overview and estimated traffic of Amazon in the United States, Canada and Mexico Founded 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, Amazon has become the uncontested global leader of e-commerce. It develops further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming and production.

1. Amazon in North America
Estimated traffic – December 2018

2. Overview of Amazon
• Founded 1994, Amazon started as an online bookstore
that later diversified to products including media,
electronics, apparel, furniture, food, toys, and jewelry.
• Having expanded to many countries, Amazon has
become the uncontested global leader of e-commerce.
• It develops further into brick-and-mortar retail with the
acquisition of Whole Foods Market, as well as
publishing, electronics, cloud computing, video
streaming and production.

3. Amazon US
• Estimated monthly traffic for December 2018: 2,975,000,000 visits
• Leader in the US, before eBay and Walmart

4. Amazon Canada
• Estimated monthly traffic for December 2018: 150,000,000 visits
• Leader in Canada, before Best Buy Canada and eBay Canada

5. Amazon Mexico
• Estimated monthly traffic for December 2018: 53,500,000 visits
• 2nd in Mexico, behind Mercado Libre de Mexico and before Walmart Mexico

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