Brian Clark_SearchLove San Diego_A Strategic Approach to Creative Content Marketing

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A STRATEGIC APPROACH TO
CREATIVE CONTENT
MARKETING
Brian Clark
CEO - Copyblogger Media
@copyblogger

Unaware
Attraction
Permission
Conversion
Sale

Unaware
Attraction
Permission
Conversion
Ordinary World
Call to Adventure
Meeting the Mentor
Crossing the Threshold
Sale

5Cs
‣ Context
‣ Cornerstone
‣ Connection
‣ Conversion
‣ Copy

FIND OUT THEIR PROBLEMS AND DESIRES,
MAKE THEM THE HERO,
AND HELP THEM ON THEIR JOURNEY

CORNERSTONE
‣ What do they need to know?

CONNECTION
‣ What do they need to engage?

CONVERSION
‣ What do they need to believe?

‣ Great product or service
‣ Fantastic value
‣ Communicate benefits
‣ Overcome lingering objections
‣ Reverse risk

‣Cornerstone = Educate
‣Connection = Engage
‣Conversion = Evangelize

Brian Clark
@copyblogger
http://copyblogger.com/

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