Elle Rose Williams_What Online PRs can learn from Traditional PR

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Technologie Business

What can you learn about online PR, from
traditional PR and bloggers?

Who am I?

Blogger
Traditional PR
Online PR
‘Digital person’

Traditional: Coverage and Circulation
Online: Links and Social

For traditional PR, online coverage is often secondary.

Traditional: Journalists and editors
Online: Editors and bloggers

So what can you learn from Traditional PR?

Getting coverage is
constant, not campaign based

Learn how to talk to journalists
how they want to be talked to.

• Don’t treat them like a cell in your spreadsheet
(even if that’s all they are)
• Call them before emailing – even if only for a
minute

• Find something (anything) to connect with
them on

“News is something, that somebody
somewhere doesn’t want you to publish” –
Randolph Hearst

Make sure your story needs minimal rewriting

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