Rick Backus_SearchLove San Diego 2013_Paid Traffic doesn't always suck

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This document provides tips and strategies for dominating Google Shopping. It discusses how free Google Shopping traffic is dead and paid Google Shopping is now required. It outlines 8 tips for success with Google Shopping, including getting a data feed manager, learning proper bidding, using the right ad groups and labels, discovering search terms, and modifying bids by state and for sold items. It also speculates that Google may soon offer feed management services and launch a marketplace for Google Shopping.

Technologie Business

The SearchLove San Diego Guide
To Dominating Google Shopping
#searchlove

Google Shopping Is Now PaidFREE GOOGLE SHOPPING TRAFFIC IS DEAD

Why New PLAs Might Be BetterGOOGLE SHOPPING vs. GOOGLE ADWORDS

Why New PLAs Might Be BetterGOODNIGHT SWEET LONG TAIL
The Text Ads Long Tail for
eCommerce Products is
Almost Dead.

8 GOOGLE SHOPPING TIPS
1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms
2. Learn How To Bid Properly 6. Avg. Position Does NOT
Increase CTR
3. Use The Proper Ad Groups 7. Modify Bids By State
4. Use Labels 8. Sold SKU Strategy

All Products
Ad Group
SKU Level
Ad Groups
10-20 Ad
Groups
PRODUCT VISIBILITY CURVE

Google Shopping Is Now PaidBID MODIFIERS BY STATE

Google Shopping Is Now PaidGOOGLE OFFERING FEED SERVICES?
Expect an announcement
in the next 30 days…

Google Shopping Is Now PaidTHE GOOGLE MARKETPLACE IS COMING
Vs.

Product Listing Ads Guide
Google Dynamic Remarketi
ng Guide
Shopping Feed Managemen
t Guide
Thank You For Your Time!

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