SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips

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Technologie Business

Actionable Content Marketing Strategies
Ross Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com

@ROSSHUDGENS
AHH OUCH
OUCH
OUCH, OUCH, OUCH, OUCH, OUCH

CONTENT MARKETING
REQUIRES REPETITION
AND CONSISTENCY.

CONTENT MARKETING
REQUIRES CONSTANT,
ITERATIVE ACTION.

SPOT FOR A
LINK DROP..
AND A SALE
FORUMS..?

CREATE UNIQUE
EMPLOYEE PAGES
WHICH PAGE
ARE
JOURNALISTS
LINKING TO?

LINK RECLAMATION ON SITES
LINKING TO TWITTER,
NOT YOUR DOMAIN
BECAUSE
TWITTER
RANKS FIRST,
IT GETS MORE
LINKS

D/L YOUR TWITTER ARCHIVE + USE
BULK BACKLINK CHECKER TO CHECK
FOR LINKS TO TWEETS

SCRAPE YOUR G+ SERP + USE BULK
BACKLINK CHECKER TO CHECK FOR
LINKS TO POSTS

MONITOR STOLEN IMAGES
http://www.imageraider.com

LOCATE OWNED VIDEOS WITH LINKS FROM
PAGES NOT ALSO LINKING TO YOUR SITE
OSE FOR NON
EMBEDS

GOOGLE SEARCH
YOUR CHANNEL’S
MOST POPULAR
VIDEOS

CHECK PLAYBACK LOCATIONS IN YOUR
YOUTUBE DASHBOARD

YESWARE EMAIL PLUGIN
TRACK OPEN
RATES, A/B TEST
AND GENERATE
REPORTS EASILY

LINKCLUMP
EASILY BULK
OPEN A SET OF
URLS
http://siege.cm/linkclump

LINK SEARCH TOOL
http://www.soloseo.com/tools/linkSearch.html
INSTANTLY
GENERATE
SEARCH
OPERATORS

SUBSCRIBE TO NEWSLETTER TO
QUICKLY FIND PERSONAL CONTACT INFO
@ROSSHUDGENS

SEARCH
“SITE:TWITTER.COM/USERN
AME EMAIL” TO QUICKLY
FIND SOMEONE’S CONTACT
CREDIT: @MMSTILL / @STOKEDSEO

ACT TWO:
ACTIONABLE WAYS
TO IMPROVE
SOCIAL PUSH

7K FOLLOWERS
AND NO CONTENT
SHARING?!?
LINKEDIN COMPANY PAGES

REALIGN SOCIAL FOCUS
GOTOMEETING..
WHERE’S LINKEDIN?
@ROSSHUDGENS

ADD CLIENT SOCIAL ACCOUNTS
TO E-MAIL SIGNATURE
@ROSSHUDGENS
--
Ross Hudgens
Community Outreach, Pepsi
facebook.com/pepsi | @pepsi

KW IN NAME
KW IN ACCT
NAME
CONFIRMED
ACCOUNT
KWs IN
DESCRIPTION
REAL
AUTHORITY

REQUIRED TWITTER SCHEDULING
YOUR AUDIENCE
IS DISPERSED..
WHY AREN’T YOU?

EASY SCHEDULING IN TWEETDECK
@ROSSHUDGENS

DIFFERENTIATE YOUR SHARE BUTTONS
@ROSSHUDGENS

ADD TRUST SYMBOLS ON SECONDARY
PAGES, NOT JUST HOMEPAGE
http://www.conversion-rate-experts.com/articles/

ADD E-MAIL CAPTURE FORMS ON
DECK DOWNLOAD W/ GOLD
THEY SEE THIS
FORM WHEN
THEY CLICK
HERE.

FACEBOOK POSTS
W/ 80 CHARACTERS
OR LESS GET 23%
MORE
ENGAGEMENT
SOURCE:
siege.cm/14FjFsR

ACT THREE:
ACTIONABLE WAYS
TO CONNECT TO
YOUR AUDIENCE

RELATIONSHIP BUILDING
WITH TWITTER FAVORITES / +1s
@ROSSHUDGENS

CREATE A PRIVATE CUSTOMER / HIGH
INTENT LIST.. THEN GIVE A $#%
@ROSSHUDGENS

INFLUENCERS ON PINTEREST
http://pinterest.com/search/people/?q=KEYWORD

INFLUENCERS ON YOUTUBE
http://www.youtube.com/channels

INDIRECT MENTION
OF INFLUENCERS
LIKELY TO SEE
CONTENT
EGO APPEALS

@ROSSHUDGENS
ARTICLE
MENTION IN
MOZ TOP 10

ACT FOUR:
ACTIONABLE WAYS
TO GET MORE
TRAFFIC

http://siegemedia.com/infographic-embed-codes
GET MORE CLICKTHROUGHS & SAFE
LINKS FROM INFOGRAPHICS

RANK USING SLIDESHARE AUTHORITY
MY SEARCHFEST
PRESENTATION

COMMENT EARLY ON POSTS
LIKELY TO RANK
MONITOR INDUSTRY
BLOGS AND JUMP ON
NEW POSTS WITH GOOD
KW TARGETING

NEWSLETTER SIGNUPS ON
CONTACT FORMS
@ROSSHUDGENS

MAKE SOMETHING AMAZING? INVITE
COLLEAGUES TO SIGNUP OTHERS
@ROSSHUDGENS

THE POWER OF THE DEFAULT OPTION
DEFAULT TO CHECKED
TO GET MORE SIGNUPS

EMAIL UPDATES AS NAV ELEMENT
USE MINIMALISTIC
SUBNAV TO DRIVE
SIGNUPS
@ROSSHUDGENS

MENTION YOUR PRODUCT/SERVICE AS A
FEATURE OF A LARGER CASE STUDY

Ross Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com
E-Mail: ross@siegemedia.com

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