SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
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This document discusses successful outreach strategies and mindsets. It provides examples of successful outreach campaigns for tourism boards and publications that generated significant media coverage. It emphasizes that success is driven less by experience or credentials and more by having the right mindset and thinking differently. Specifically, it stresses finding and developing the right people, changing one's perspective, and helping people maximize their strengths rather than inheriting behaviors they don't understand.
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SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
- 1. The Mindset of Successful Outreach
- 3. It’s not bragging if it’s true
- 4. I often get asked: HOW do we do outreach?
- 5. Ideas & Concepts that deserves more than just links!
- 6. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott Source: @DaveTrott
- 7. Think like a 50s Ad Exec and execute like a geek!
- 8. let me show you some examples
- 9. Unknown Tourism - com
- 11. 53 linking root domains (so far)
- 15. It has even turned in to a fan-made-mod for The Sims
- 16. People has also been calling our office wanting to buy the posters
- 23. 75 linking root domains
- 29. 2 hours of tweeting later…
- 30. Over 200 pieces of coverage in 1 week
- 31. It became a twitter moment Shared over 48k times in 48 hours
- 33. Historic London
- 35. 91 Linking root domains Views: 41,884
- 36. When your campaign is good enough to get TV coverage
- 37. Sometimes, it doesn’t work!
- 39. How to Win a Man Booker Prize 5,333 page views
- 40. When you get to a dead-end, find another way!
- 41. Are Books Getting Bigger and Better?
- 43. 28 links 30 unlinked mentions Social shares from:
- 45. I can tell you what tools we use and how we write outreach emails, but that isn’t the reason why we succeed!
- 46. Finding & developing the RIGHT people!
- 47. Who knows someone that has loads of experience but isn’t good at their job?
- 48. Hiring based on experience as a main criteria is often a mistake!
- 49. Meet Alex!
- 51. He got coverage from:
- 52. Alex insisted on increasing his own targets
- 53. And STILL achieved 20% over target in his first 6 months! Target Actual
- 55. How?
- 57. I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards “Best Use Of Technology” - Blackberry Woman & Technology “35 women under 35” High Achievers List - Management Today Search Personality of the Year - UK Search Awards I started my own SEO agency at 31 On my own. No business partners. Grown the agency to become a successful and profitable business. In the last 12 months the agency has won 10 awards
- 58. IQ? Upbringing ? Education? Luck? Money ? How did I do that?
- 59. I am dyslexic My grades at school were; “meh” I dropped out of university My family was bankrupt (twice!) when I grew up I had an alcoholic parent I had my first baby at 26 I started the agency in the height of the recession I had my second baby in the first year of business
- 60. HOW YOU THINK
- 61. change the way you look at things the things you look at change if you Wayne Dyer
- 62. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
- 63. Help people be MORE of who they really are!
- 64. Lastly….
- 66. YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.
- 67. Do, or do not, there is no try!
Notes de l'éditeur
- No experience in outreach or SEO before starting Sports writer Degree in Criminology
- A group of scientists placed five monkeys in a cage, and in the middle, a ladder with bananas on top. Every time a monkey went up the ladder, the scientists soaked the rest of the monkeys with cold water. After a while, every time a monkey would start up the ladder, the others would pull it down and beat it up. After a time, no monkey would dare try climbing the ladder, no matter how great the temptation. The scientists then decided to replace one of the monkeys. The first thing this new monkey did was start to climb the ladder. Immediately, the others pulled him down and beat him up. After several beatings, the new monkey learned never to go up the ladder, even though there was no evident reason not to, aside from the beatings. The second monkey was substituted and the same occurred. The first monkey participated in the beating of the second monkey. A third monkey was changed and the same was repeated. The fourth monkey was changed, resulting in the same, before the fifth was finally replaced as well. What was left was a group of five monkeys that – without ever having received a cold shower – continued to beat up any monkey who attempted to climb the ladder.