This document discusses key performance indicators for measuring the success of inbound marketing strategies and social media efforts. It recommends focusing on indicators like social reach or the number of followers, social lead conversion rates from campaigns, and email metrics like click-through rates. The document also provides examples of testing content like offers or segmentation and personalization techniques to improve these types of metrics for inbound marketing and social media.
16. Example: Consider personas first and
then move onto things like keyword
research
MARKETING MARY
• Professional marketer (VP, Director, Manager)
• Mid-sized company (25-200 employees)
• Small marketing team (1-5 people)
• BComm (DIT), MBA (Smurftt)
• 42, Married, 2 Kids (10 and 6)
Goals:
• Support sales with collateral and leads
• Manage company communications
• Build awareness
Challenges:
• Too much to do
• Not sure how to get there
• Marketing tool and channel mess
Loves HubSpot because:
• Easy to use tools that make her life
easier
• Learn inbound marketing best practices
• Easier reporting to sales and CEO
18. this is a presentation about
inbound
marketing (&
SOCIAL) ….
19. Why indicators are so important
Awesomeness
Get 500
more
twitter
followers
A lot of social
goals are either
this or that
Have x% of
revenue from
social
20. what about the social indicators
for inbound
marketing
success?
21. We really care about
our social reach. It’s
an indication our
inbound campaigns
will be a lot more
successful
@Searchbrat
22. Social reach is a core part of our
promotion strategy.
Content
Offer
LP
&
CTA
Social
Webs
ite/Bl
og
Email