The document discusses strategies used by Markigence Communications to increase engagement for a brand on social media. This included positioning the brand as fun and aspirational through interactive content and contests. Contests like predicting IPL scores and captioning brand images increased interactions. Data on contest participation and winners is shown. The strategies helped connect more users to the brand's theme.

1. Presented by:
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com

2. Strategy
• Positioning the brand as a cool, fun thing that people aspire to be with
regular interactive content, contests, crowd sourcing, etc
• Strategic media buying to increase the community size
• Strategized various contests to increase interaction with the audience
around the theme of the Brand to connect with them.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

3. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

4. Daily Engagement Snapshot
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

5. Predict to Win Contest; Based on the theme of IPL
• It was a week long contest based
on the theme of IPL
• Users were asked to predict the
highest number of runs to be
scored by a batsman in the
evening matches everyday.
• The entry with exact prediction
won Reebok T-Shirts
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

6. Contest Participation Snapshot
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

7. Customized Content
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

8. “Naam Do Inaam lo” Contest; Based on brand’s theme
• A contest based on naming the
newly introduced flavour
• Users were asked to name the
new citrus flavour mouth
freshener
• The most interesting, creative
and whacky entry won Cool Lip
merchandize
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

9. Contest Participation Snapshot
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

10. “Sport a Cool Caption” Contest; Based on brand’s positioning
• A contest based on captioning a
new unique picture everyday
using the word ‘Cool’
• The most interesting, creative
and whacky caption entry won
customized Cool Lip
merchandize.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

11. Contest Winner Snapshot
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

12. Thank You
Divya Chawla
#+91-989940774
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com