Uber is an American company that operates a ride-hailing app allowing users to request rides from drivers. It was founded in 2009 by Garrett Camp and Travis Kalanick. The app connects riders to drivers who use their personal vehicles. Riders enter their destination and payment is automatic through the app. Uber takes 20% of fares and gives 80% to drivers. Uber has raised billions in funding rounds but owns no vehicles. As an HR manager, strategies to generate profits could include optimizing driver incentives and bonuses while continuing to invest in recruiting and developing talent.
3. WHAT IS UBER ?
It is an American multinational online transportation
network company. It develops, markets and operates the
Uber mobile app, which allows consumers with smartphones
to submit a trip request which is then routed to Uber drivers
who use their own cars.
5. How Uber Works ?
Users Download The Uber App on
their smartphone.
User books his ride via the app.
Fares are calculated using a standard
formula.
Your card is automatically debited
with from the fare.
Uber takes 20% and gives 80% to the
driver.
11. Functions Of HR Director
• Consult with managers and provide guidance
and coaching when appropriate.
• Provide guidance and input on workforce
planning, succession planning, Compensation,
benchmarking, etc.
• Identify training needs for business units and
individual executive coaching needs
12. Training & Development
• Uber has launched a new initiative in partnership
with Maruti and National Skill Development
Corporation (NSDC), for creating livelihood
opportunities for one million people by 2018.
• Under UberSHAAN, the company provided access
to skill development and driver training to the
unskilled. The initiative will also help trained
drivers receive commercial licences, vehicle
financing and leasing solutions, he added.
13. Feedback on training.
“When I started of course I was shown how the app worked and that
was pretty much all there was to it. There was a cursory attempt to tell
me things that I knew more about than the person telling me that had
to do with customer service which should be an intuitive matter. They
have little or no sense that the customer is ever anything but god and
unfortunately a lot of customers behave in a manner that is distinctly
ungodly. Usually that is on weekend nights when the consumption of
alcohol in the city exceeds the consumption of water. That is the
problem with people trying to tell you how to do things that they
themselves have little or no experience doing, A chronic problem with
Uber is the notion of people trying to tell you how to work with the
public, this coming from people who spend their day in a cubicle or at a
computer and who have little or no contact with actual human beings,
much less behind the wheel of a car.”
- An Uber Driver’s Feedback
14. Performance Appraisal
• Uber takes feedback on drivers from customers. If feedback
is to be effective, it needs to be delivered and recorded in
real-time. Customers are asked to rate the drivers and the
service delivered by the drivers after their ride.
• Uber’s three main performance metrics are the driver’s
rating, how many ride the driver accepts, and how many
times a driver cancels a ride.
• Uber provides incentive in the form of business grants to
the drivers for accomplishing a particular target. For
example a driver gets Rs 6000 BG for earnings of 2300.
(Special Offer)
15. Fun Fact
Uber calls it’s drivers Uber Partners. – Making
use of the fact that fancy job titles attract a
larger no. of prospective hires.
16. Recruitment to be a driver in India.
•Get all your car's document ready (Owners book, Insurance, Finance Receipt
(if any))
•Owners Documents: 1.2 Photographs
2.1 Photo ID
3.Address Proof
4.Drivers Driving License
5.Background Check Certificate (This will be provided by Uber. You will have
to fill it.)
•Mend any dents if your car has any. Uber prefer cars in good condition. They
will reject your registration if your car has any dents or patches.
•Open a Savings/Current AC in your name, where all your money is
transferred by Uber every Thursday.
•Get a cheap Mobile Phone if you don't have. This phone will be registered in
Uber. Customers get this phone number to contact the driver.
17. Recruitment Of Office Emp.
• Preliminary skype interview.
• Lengthy and difficult (at least 2 hrs),but fair.
• Never ask brain teasers.
• Asks real world scenario.
• Focus mostly on creative and analytical tests.
18. Uber Benefits To Emps.
• Insurance
• Retirement Plans and Stock Options
• Maternity Leave
• Flexible Work Hours
• Gym Membership
• Free Breakfast,Lunch,Dinner
• Emp Discounts
• Job Training
19. Employee Benefit Expenses (Ola)
Insurance, Health &Wellness
• Health Care & Insurance
• Life Insurance
• Disability Insurance
• Dental Insurance
• Vision Insurance
Financial & Retirement
• Pension Plan
• Stock Options or Equity
• Retirement Plan
• Performance Bonus
• Family & Parenting
• Work From Home
20. Employee Benefit Expenses (Ola)
Maternity & Paternity Leave
• Childcare
• Reduced or Flexible Hours
• Unpaid Extended Leave
Vacation & Time Off
• Paid Time Off
• Sick Leave
• Bereavement Leave
Perks Benefits
• Employee Discount
• Free Lunch or Snacks
• Gym Membership
• Company Car
Professional Support
• Diversity Program
• Job Training & Tuition
• Apprenticeship Program
30. Activity
Uber is now working on to generate profits from
this financial year as the board has decided that it
needs to give return to the investment by various
stakeholders of the company. The company spends
tremendous amounts of money on recruting new
talent in their offices and paying out big bonuses to
the drivers. So as a HR Manager come up with
strategies to help align to the goal of generate
profits and at the same time ensure that
employees and drivers are happy.
